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As a PPC Management Company, we have seen and touched enough search marketing campaigns to ballpark some figures for you. First, we would like to point out that click-through rate (CTR), is only a secondary key performance indicator (KPI) for...

As an SEO Company, we often get this question, and the answer can be a bit tricky because duplicate content can exist not only on your website but other websites as well. For instance, if your content matches too closely...

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