As a SEO Company, we often get this question, and the answer can be a bit tricky because duplicate content can exist not only on your website but other websites as well. For instance, if your content matches too closely between pages of your website (most say 90% match), then it can be flagged for duplicate content. Another example would be viral or syndicated blog posts; the original content lives on your website. However, other bloggers and websites may have posted it to their websites as well essentially creating duplicate content. These are just a couple of examples, and surely there are more. The reason you’re probably researching duplicate content is that you received a red flag for duplicate content.
Google Recommendations Regarding Duplicate Content
Google has provided SEOs some steps to address duplicate content issues to ensure visitors see the content you want them to see:
One approach Google does not recommend is blocking crawler access to duplicate content on your website. If search engines can’t crawl pages, they can’t automatically detect that these URLs point to the same content and will, therefore, treat them as separate pages.
Regardless, duplicate content doesn’t usually result in a penalty; unless, it is deemed to be deceptive and manipulates search engine results. If Google’s review indicates your website has engaged in deceptive practices, they will remove your website from the search results; until it no longer violates their guidelines.
If you’re having issues with duplicate content penalties, a SEO Agency like Actuate Media might be able to help you.
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