How to Increase Website Conversions?
Just about every business, including our digital marketing agency, wants to increase website conversions. It would be ideal to spend a few advertising dollars, capture potential clients and lead them…
Signs Your Programmatic Campaign Didn’t Work…
Let's start with the fundamentals when running a display advertising campaigns your key performance indicator (KPI) should be viewable impressions delivered to your target audience. Viewable is important in the…
Should I Use a Digital Marketing Agency?
There are certainly pros and cons in working with a digital marketing agency versus in-house or a large media company directly. I will help present some insights and pose some…
Display advertising Key Performance Indicators
After almost 7 years in the digital advertising industry, one thing still gets me; most agencies do not understand the key performance indicators for different digital mediums. Agency after agency,…
