MEDIA BUYING AGENCY

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Media Buying Overview

While our preference is implement and track digital advertising campaign performance ourselves, we understand the power of existing vendor relationships, the value of first-party data,  and the need to use other mediums. The careers of our leadership team started at local television stations; therefore, we have inside media contacts across the United States. At Actuate Media, we don't just negotiate transactions; we are strategists, planners, and our ability to track data across platforms to tell stories and make decisions is unparalleled in the industry. 

Think: Digital Advertising + Traditional Advertising + Advertising Data Analysis = RESULTS

​So whether your marketing plan calls for digital advertising or traditional media formats such as television advertising, radio advertising, print advertising, newspaper advertising, or digital and social media advertising, our team of professionals can enhance your media buying experience. 

​In the end, media buying is a serious investment. Our job is weight the advantages and disadvantages of each type of media, negotiate cost per point, analysis post-buy results, leverage added value, and provide buying power beyond your own capabilities. Your marketing objectives are only achieved, when the right ad reaches the right audience at the right time.

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Our Media Buying Expertise

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Digital Advertising 

• Pay Per Click (PPC) Advertising
• Search Engine Optimization (SEO)
• ​Display Advertising (Local, Contextual, and more)
• Social Media Management (Facebook, Twitter,...)
• Social Media Advertising (Facebook, Twitter, LinkedIn, Instagram, and more)
• Programmatic (Targeted Display, Video, and Mobile, Geo-Fencing, Behavior Targeting) 
• Retargeting (including dynamic)
• Digital Video (including YouTube, OTT)
• Email Marketing
• Custom Website Development 

Traditional Advertising

• Television Advertising (Broadcast & Cable)
• Radio Advertising 
• Bus Advertising 
• Newspaper Advertising 
• Print Advertising 
• Direct Mail Advertising 
• Billboard Advertising 
• and more...