SEM AGENCY CHARLOTTE, NC

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We promise to enhance your SEM strategy, campaign optimization, conversions, and transparency. 

Actuate Media is a Google Certified data-driven SEM agency serving Charlotte, NC. While our company focuses equality on Search Engine Marketing SEM and Search Engine Optimization SEO, for an immediate return on investment (ROI) businesses should look to capture the needs of searchers with paid search ads. Our team has evolved alongside our client’s needs in an ever-changing digital marketing industry expanding our expertise from text ads to Google Shopping Ads and more. Our approach is to develop and execute an SEM strategy based on the strategic growth plans of our clients. Our specialty is conversion based SEM campaigns.
 
Did you know? Digital campaign performance increases 30-50% with Data-Driven Approaches - Google. At Actuate Media, we take a unique approach to Search Engine Marketing by aggregating and analyzing the data. We are not saying you just get a dashboard. The dashboard you will have is the same dashboard we use to find the most profitable areas of your SEM campaign. Talk about transparency! 

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Conversion Focused SEM Strategy

​SEM is what we do and we are here to help your business achieve its search marketing and revenue goals through customer acquisition. Our expert SEM team can build and optimize conversion based SEM campaigns like you’ve never seen before. It starts with setting the appropriate goals, laying out a comprehensive strategy, determining the right tactics, implementing with expertise, and controlling through constant data analysis and experimentation. We do not believe in the set-it forget-it mentally. In the end, our goal is to deliver conversions, not just cheap clicks. 

SEM Secret Sauce

​It starts with a conversion tracking, phone calls, web forms, ecommerce transactions, literally anything of importance. Google & Bing on big on relevancy and many companies overlook this fact and fail to integrate their systems to send the right signals back. At Actuate Media, our systems are integrated typically leading to higher quality scores and increase conversion tracking through all platforms. From our experience, our integrated approach is much more advanced than 99% of SEM companies out there. 

SEM Success in Charlotte, NC

In 2016, we took over SEM efforts for a local business in Tampa, FL whom had cycled through multiple media companies. While the companies delivered clicks, the types of phone calls this business received were not converting. Using a broad-to-narrow approach, our team quickly recognized negative keywords and through data analysis, we quickly optimized their SEM campaign targeting their most profitable keywords and geographical areas. Currently, this campaign is experiencing a 300% return on investment (i.e., they are doubling their investment) with a click-to-conversion rate of almost 50% on limited budget. See our Marketing Intelligence solutions. 

Google AdWords SEM Qualification

Questions About Our SEM Agency Solutions?

Launching a SEM Campaign is Just The Beginning

​Your SEM campaign performance is closely monitored and managed on a continual basis, which is why you pay us. Simply implementing the campaign doesn’t mean our job is done. We need to actively increase your quality scores (we shoot for 10s!), monitor your keyword performance, and optimize towards conversions. Actuate Media guarantees your SEM campaign will be managed by a certified team member and not a computer or white labeled to another vendor. We are a flat fee agency, so you pay cost for SEM clicks. No hidden costs or double markups! Unlike most digital marketing companies, our goal is to transition your campaign from clicks to conversions. 

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