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Digital Marketing Contracts Tag

Trying to negotiate a digital marketing contract isn't easy. This post is for the many businesses, marketing executives, traditional media agencies, and business owners who attempt to negotiate digital marketing contracts without the help of a digital marketing agency, here...

After almost 7 years in the advertising business, one thing still gets me; most agencies do not understand the key performance indicators for different digital mediums. Agency after agency, continue to measure click-thru rate (CTR). At the end of campaigns,...

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