New-patient marketing for the whole schedule.
A dental practice grows on new patients — and they choose locally, from the map pack, the reviews under it, and increasingly a Google Guaranteed badge. Marketing has to fill the schedule with the right mix: high-value treatment alongside steady recall. We run Local Services Ads, local SEO, and search measured in booked new patients. Planned, built, and reported in-house from Seattle, Tampa, and Orlando.
Measured to the booked new patient.
A dental campaign graded on clicks fills the funnel with price-shoppers; graded on booked new patients, it fills the schedule with the ones worth keeping.
So the KPI is set before launch — booked new patients, weighted toward the treatment lines you want to grow — tracked through call tracking and form events.
Local Services Ads, the map pack, and search work as one budget with one cost-per-new-patient number the dashboard shows in the open.
The three realities dental marketing runs on.
Patients choose from the map
A new patient picks from the map pack, the reviews under it, and the Google Guaranteed badge on Local Services Ads. Local visibility — profile health, rankings, review volume — is a first-class KPI, not an afterthought.
Not all new patients are equal
A cleaning and an implant case are worth very different amounts. Campaigns are weighted toward the treatment lines you want to grow — implants, ortho, cosmetic — instead of chasing the cheapest possible click.
Health rules and reviews both apply
Dental pages are held to a high quality bar, measurement stays aggregate, and reviews do heavy lifting on conversion. We build review generation and profile health into the plan, within platform rules.
What we run for dental practices.
How an engagement runs.
Goals in new patients
Discovery starts with practice economics: what a new patient is worth by treatment line, which lines you want to grow, and what the schedule can absorb. Channels get picked to match.
KPIs before launch
Aggregate tracking — calls, forms, booked new patients — and targets go in writing before the first dollar moves. Nothing patient-level, ever.
Optimize in the open
You see every dollar — where it went, what it returned, what we changed and why. The dashboard is live, not a monthly PDF.
Earn the renewal
A monthly strategy review walks through the numbers together. Stay because the work is working — no contract makes you.
What it costs — honestly.
Ad management — Google Ads, Local Services Ads, paid social, display, and video — runs at 20% of monthly ad spend, with a $500 monthly minimum. The rate steps down as spend scales, and larger or multi-location practices run on a flat-rate retainer, so extra budget goes to media, not management. SEO/GEO/AIO plans are flat from $1,299 per month. Every fee is itemized in the proposal.
- No setup fees
- No long-term contracts
- Retainer option — one set fee
- Live reporting dashboard
Questions we get from this vertical.
Whether LSAs work for dentists, what dental marketing costs, how we attract higher-value patients, and the terms.
Usually, yes — where your practice is eligible. LSAs charge per lead instead of per click and show above search results with a Google Guaranteed badge that patients trust. Most practices should run both: LSAs for lower-cost, high-trust leads and search campaigns for the volume and control LSAs can’t offer, managed as one budget with one cost-per-new-patient number.
It depends on your market and the treatment mix you want to grow — an implant or ortho campaign in a competitive metro costs more per patient than general recall. We scope backwards from what a new patient is worth by treatment line and the local cost per click. The management fee is published: 20% of monthly ad spend with a $500 monthly minimum, stepping down at higher spend.
By weighting the budget toward the treatment lines you want to grow. Implants, ortho, and cosmetic each get their own campaigns and pages, and we measure to booked new patients by line rather than raw call volume — so the schedule fills with the cases worth keeping, not just the cheapest clicks.
Expect movement in 3–6 months. Local SEO — profile health, reviews, map-pack visibility — often moves fastest, while competitive treatment terms compound over time. We set milestones at onboarding and report against them monthly.
No. Everything is month to month, with no setup fees. We earn the renewal every month — stay because the work is working, not because a contract says you have to.
Let's talk about Digital Marketing for Dentists.
Free proposal, honest scope, published pricing. No obligation, no long-term contract.