When it comes to building a website, Wix is a popular choice due to its ease of use and drag-and-drop functionality. However, regarding Search Engine Optimization (SEO), Wix websites may have limitations compared to other platforms like WordPress. While Wix can be optimized for SEO, it’s essential to understand its limitations and follow best practices to achieve good SEO results.
Limitations on URL Structuring
One of the primary limitations of Wix is its URL structure. By default, Wix uses dynamic URLs, which can be less effective for SEO. Dynamic URLs contain symbols and characters that are not human-readable and can be challenging for search engines to crawl and index. This can make it harder for your website to rank in search results. While Wix does offer the option to create custom URLs, it requires manual effort and can be time-consuming, especially for larger websites.
Limitations with Technical SEO
Another limitation of Wix is its lack of flexibility with technical SEO elements. Wix has some limitations regarding technical SEO elements like schema markup and structured data. These elements can help search engines understand the content of your website better, improving your chances of ranking higher in search results. While Wix does offer some built-in schema markup options, they may not be as flexible as those available on other platforms.
Limitations on Mobile Friendliness
Wix also has some limitations when it comes to mobile responsiveness. Mobile responsiveness is essential for SEO, as search engines prioritize mobile-friendly websites in search results. While Wix offers mobile-friendly templates, some may need to be fully optimized for mobile devices. This can lead to poor user experience and lower search rankings.
Website Speed Limitations
In terms of website speed, Wix websites may also face some challenges. Website speed is a crucial ranking factor for SEO, as slow-loading websites can negatively impact user experience and search rankings. Wix websites are hosted on Wix servers, sometimes resulting in slower load times than other hosting providers. Additionally, while Wix offers built-in tools for website optimization, the platform’s drag-and-drop functionality can sometimes lead to bloated code, slowing down your website.
Wix Best Practices
Despite these limitations, Wix can still be optimized for SEO. Here are some best practices to keep in mind:
Choose the suitable template: When choosing a template for your Wix website, choose one that is mobile-friendly and has a clean, straightforward design. Avoid templates with too many flashy elements, as they can slow down your website and distract from your content.
Customize your URL structure: While Wix’s default dynamic URLs are less effective for SEO, you can manually create custom URLs for each website page. This can be time-consuming for larger websites, but improving your SEO is worth the effort.
Optimize your content: Content is king when it comes to SEO. Ensure your website’s content is high-quality, relevant, and keyword optimized. Use heading tags (H1, H2, H3) to structure your content and make it easier for search engines to understand.
Use Wix SEO tools: Wix offers built-in SEO tools like the Wix SEO Wiz and Site Booster that can help optimize your website for search engines. Use these tools to generate a sitemap, optimize your meta tags and descriptions, and submit your website to search engines.
Monitor your website’s performance: Regularly monitor your website’s performance using tools like Google Analytics and SEMrush. Keep track of your website’s traffic, rankings, and other important metrics to identify areas for improvement.
So Are Wix Websites Good for SEO?
In conclusion, Wix websites can be optimized for SEO, but they have some limitations compared to other platforms like WordPress. The platform’s default dynamic URLs, lack of flexibility with technical SEO elements, and potential issues with mobile responsiveness and website speed can negatively impact your website’s SEO. However, by following best practices like customizing your URL structure, optimizing your content, and using Wix’s built-in SEO tools, you can still achieve good SEO results with a Wix website. Ultimately, the choice of platform depends on your specific needs and priorities, so carefully evaluate your options before deciding.
Our SEO-Friendly Website Recommendation
As a top SEO agency, we generally recommend using WordPress. Our website developers usually design websites using Elementor, a drag-and-drop website builder. Some even think it’s easier to use than Wix. It’s also much faster than Wix and offers a better mobile responsiveness experience. In the end, if you already have a Wix website, while it may make sense to rebuild based on the limitations in some cases, we understand that it isn’t always in the budget. We can still manage the SEO for Wix websites and get good results.