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The Actuate blog

Marketing intelligence.

Platform shifts, tactical breakdowns, and the answers our clients ask first — written by the team running the campaigns.

88 articles
3D illustration of a white robot behind a desktop monitor with a glowing "Generate" button, surrounded by floating windows for an image, a map, an orange "Ads" tile, and a bar chart reading 12,240,000 with +12% growth
Latest · SEO & GEO

How Much Traffic Does AI Search Actually Send? What the 2026 Data Says

AI search is about 1% of website traffic and converts around 1.26x organic - not 7x. What the 2026 studies show, how to measure it, and what GEO is worth.

Sep 2026 · 10 min readRead article
Browser window on a purple background open to search.google.com/search-console/about, showing the Google Search Console logo.
SEO & GEO

How to Use Google Search Console for SEO

Sep 2026 · 9 minRead
Meta vs Google digital advertising platform power shift
Paid Media

Meta vs. Google: What the Biggest Platform Power Shift in Digital Ad History Means for Marketers

Apr 2026 · 7 minRead
Hands typing on a laptop surrounded by floating translucent panels of AI icons, charts and a browser window in a dark office
AI & Search

What Is llms.txt — And Do You Actually Need It?

Mar 2026 · 8 minRead
Five chat widget mockups on a purple background labeled UpChat AI, Sales Assistant, AI Assistant, Support Bot and Lead Capture, with sample replies.
AI & Search

AI Agent Chat for Websites: The Smart Alternative to Live Chat

Sep 2025 · 8 minRead
Google Update SEO Strategy
SEO & GEO

Google Update SEO Strategy: How the June 2025 Core Update Changes Marketing

Jul 2025 · 6 minRead
3D render of a cartoon rocket blasting out of a laptop screen amid pink clouds, with planets and stars on a dark blue background
Web Design

How to Launch a New Website Without Losing SEO Rankings

Jun 2025 · 6 minRead
Fingers turning dials labeled Newspaper, Radio, Television and Internet on a control panel beside a gauge reading "Success Metrics".
Media Buying

What Does a Media Buyer Do?

Mar 2025 · 11 minRead
Two white 3D pods on a dark background, one holding the multicolored Google logo and the other the "Gemini" wordmark with a four-pointed star.
AI & Search

How to Rank for AI: Proven Strategies to Boost Your Website's SEO

Mar 2025 · 7 minRead
Corner of a monitor against a dark blue background showing the squarespace.com homepage with the Squarespace logo and "Make it" headline.
Web Design

Are Squarespace Websites Good for SEO?

Dec 2023 · 6 minRead

Search didn't shrink. It moved.

Our 2026 benchmarks: first-party data from real accounts through the AI-search transition.

Read the benchmarks
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