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The Actuate blog

Marketing intelligence.

Platform shifts, tactical breakdowns, and the answers our clients ask first — written by the team running the campaigns.

84 articles

Hooded figure typing on a laptop amid glowing red binary code, illustrating a remote server hacking attack

Latest · Web Security

PHP2Shell is a server problem. Here's who has to fix it.

PHP2Shell is two critical PHP flaws (CVSS 9.2). Fixed in PHP 8.5.12, 8.4.27, 8.3.36 and 8.2.35. What it means for your site and what to do today.

Oct 2026 · 7 min readRead article

3D illustration of a white robot behind a desktop monitor with a glowing "Generate" button, surrounded by floating windows for an image, a map, an orange "Ads" tile, and a bar chart reading 12,240,000 with +12% growth

How Much Traffic Does AI Search Actually Send? What the 2026 Data Says

Sep 2026 · 10 minRead

How to Use Google Search Console for SEO

Sep 2026 · 9 minRead

Meta vs Google digital advertising platform power shift

Meta vs. Google: What the Biggest Platform Power Shift in Digital Ad History Means for Marketers

Apr 2026 · 7 minRead

Hands typing on a laptop surrounded by floating translucent panels of AI icons, charts and a browser window in a dark office

What Is llms.txt — And Do You Actually Need It?

Mar 2026 · 8 minRead

Five chat widget mockups on a purple background labeled UpChat AI, Sales Assistant, AI Assistant, Support Bot and Lead Capture, with sample replies.

AI Agent Chat for Websites: The Smart Alternative to Live Chat

Sep 2025 · 8 minRead

A large white letter G beside the words Google Algorithm Update, in white and light blue, on a dark blue circuit-board background.

Google Update SEO Strategy: How the June 2025 Core Update Changes Marketing

Jul 2025 · 6 minRead

3D render of a cartoon rocket blasting out of a laptop screen amid pink clouds, with planets and stars on a dark blue background

How to Launch a New Website Without Losing SEO Rankings

Jun 2025 · 6 minRead

Fingers turning dials labeled Newspaper, Radio, Television and Internet on a control panel beside a gauge reading "Success Metrics".

What Does a Media Buyer Do?

Mar 2025 · 11 minRead

Are Squarespace Websites Good for SEO?

Dec 2023 · 6 minRead

Search didn't shrink. It moved.

Our 2026 benchmarks: first-party data from real accounts through the AI-search transition.

Read the benchmarks

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