Web content that shows its work — and earns its rankings.
Anyone can generate words now. Google got proportionally pickier about which ones rank: pages that demonstrate first-hand experience, name a real expert, and back what they claim. That's what we write — service pages, blog articles, and city pages built E-E-A-T-first — and what we rewrite when thin content is dragging your site down.
The internet filled up with words. Rankings didn't.
Google's helpful-content guidance rewards people-first pages that demonstrate real experience — and demotes the generic. Both halves now matter to your site.
Our method: the E-E-A-T Brand Voice System.
Two layers, never one
A portable writing framework — how humans actually write, how snippets and AI citations get won — plus a per-client truth file: verified facts, voice, authors, claim rules. Nothing ships without both loaded.
Every fact gated
Names, numbers, awards, and pricing come from the verified-claims file or from you — never invented to fill a gap. Unknowns get flagged and block publication until confirmed.
AI for speed, humans for truth
We draft fast with AI where it's safe, and stop at every gate that matters: a human reviews each piece before it's treated as final, and a named expert signs off on what ships.
The swap test
Before anything publishes, we swap your name for a competitor's. If the sentence still works, it's generic — it gets a number, a mechanism, or a first-hand detail, or it gets cut.
Every engagement starts with a graded audit.
Our proprietary content audit tool crawls your site and scores it across six categories — content quality, site architecture, design and usability, trust signals — then generates a graded action plan in minutes: what to rewrite, what to consolidate, what to leave alone.
The grade isn't the deliverable — the conversation is. A real analyst walks you through the report, and you get a copy of that graded content audit with your free SEO audit. You see where your content stands before you spend anything.
- Every page graded, not sampled
- Thin content flagged with fixes
- Trust-signal & E-E-A-T review
- Priorities ranked by impact
Illustrative — sample audit output, not your site
What we write — and what we rewrite.
New content: service and landing pages, blog articles mapped to real queries, and location pages with genuinely local substance. Every piece ships with meta titles, descriptions, and schema — structure is half the ranking.
Rehab: the audit usually finds pages worth saving. We rewrite thin and outdated content, consolidate overlapping pages, and redirect what can't earn its keep. Strategy and keyword mapping come standard with SEO and GEO engagements.
- Service & landing pages
- Blog posts & articles
- Location & city pages
- Thin-content rewrites & refreshes
- Meta titles, descriptions & schema
- Content strategy & keyword mapping
Content is built into the SEO plan — not an upsell.
Every standard SEO/GEO/AIO plan includes one professionally written page per month, with plans starting at $1,299/month. Digital PR and extra content (beyond that included page) run as add-ons. Thin-content rewrites and larger content projects are scoped per engagement — page count, markets, keyword targets, and platform (WordPress, Shopify, Wix, Squarespace, Webflow, and similar) all factor into the quote before work starts. Need content-only work? Ask — we'll tell you honestly if an SEO plan is the cheaper path.
- No setup fees
- No long-term contracts
- Expert sign-off on every piece
- Audited before it ships
Good content, thin content, and the AI question.
What we write, what it costs, and where the line between useful and generic actually sits — plus how content feeds SEO and GEO.
Strategy and writing: keyword and topic mapping, service and location pages, blog articles, meta titles and descriptions, schema markup — plus rewriting thin or poorly written pages you already have. At Actuate, every piece is written in-house and ships with expert sign-off, sourced claims, and structure built for both search results and AI citation.
AI isn't the problem — unverifiable, generic content is, however it's produced. Google's guidance rewards helpful, people-first pages that demonstrate real experience, whatever wrote the first draft. We use AI where it's fast and human gates where it matters: every fact checked against a verified-claims file, every piece reviewed and signed off by a named expert before it ships.
Pages that add nothing a searcher couldn't find on any competitor's site: short, generic, duplicated, or outdated. Our audit grades every page, then we fix it one of three ways — rewrite (the page targets a real query but doesn't earn it), consolidate (three weak pages become one strong one), or remove and redirect. Rewriting what you have often beats writing something new.
Experience, Expertise, Authoritativeness, Trustworthiness — the framework from Google's Search Quality Rater Guidelines for judging content credibility. It isn't a direct ranking factor; it's what Google's systems are built to approximate. We build the signals in from the first draft: first-hand examples, expert sign-off backed by real credentials, sourced numbers, and schema that says who stands behind the page.
Every standard SEO/GEO/AIO plan includes one professionally written page per month, with plans starting at $1,299/month. Digital PR and extra content (beyond that included page) run as add-ons. Thin-content rewrites and larger content projects are scoped per engagement and quoted before work starts — page count, markets, keyword targets, and platform all factor into the quote. No setup fees, no long-term contracts.
Let's talk about your content.
Free SEO audit with a graded content audit you keep. Honest scope, published pricing. No obligation, no long-term contract.