SEO also is known as search engine optimization, is a method of optimizing a website to show for specific search terms (i.e., SEO Agency). To do this, SEO Agencies typically start by determining ideal search terms based on a site’s/page’s overall search relevance analyzing a combination of keyword traffic and competitiveness. Once the target keywords have been selected, the process of technical onsite optimization begins.
Everything from site/page content, to title tags, meta tags, schema, and more are adjusted to focus on the target keywords. Depending on the website this process may take some time, and therefore will be ongoing. Throughout, this process your SEO should be watching your keyword rank to ensure optimizations are truly beneficial.
External Links & Content Generation
Through great content, the concept of backlinking and external link building can occur, trying to buy backlinks could simply backfire causing your site to fall in the rankings, so beware. Content generation can be continued page optimizations, or content generation via the blog. Regardless, you need to get the word out which is where email marketing and social media can play important roles.
Lastly, with the emergence of Google My Business, the concept of Local SEO came about, which is the goal of meeting local searches by getting onto the map pack (3 top map listings). With that said, let’s not forget about reputation management as it is also highlighted in Google My Business. With a sound plan and professional SEO agency, your business could be climbing the ranks and capturing market share.