Actuate Media is recognized for its data-driven approach and expertise in maximizing ROI for Google Ads campaigns.
According to Google Data, people conduct more than 100 billion Google searches each month (source). Paid Search Engine Marketing (SEM)… is a valuable tactic that can drive highly-qualified traffic and conversions to your website.
Our job is to eliminate waste and increase conversions!
When people realize they want or need something, Actuate Media can help your business reach these in-market shoppers quickly and efficiently via paid SEM. Each search represents an opportunity to influence your target customers’ decisions and preferences, let Actuate Media help position your business to make the sale and acquire new customers online.
Our Digital Agency is a Google Premier Partner, which is Top 3% in the country. In addition, we are Microsoft Ads Certified and follows Google’s Ads best practices. If you are less than satisfied with your current SEM Agency, then give Actuate Media a chance to earn your business. Here is why…
Get a free quote to see how our SEM Agency can help your business!
SEM is what we do and we are here to help your business achieve its digital marketing and revenue goals through customer acquisition. Our SEM Agency is an expert at building and optimizing conversion-based search marketing campaigns. We strategize, implement, test, and continually analyze campaign data to improve performance. We do not believe in the set-it-forget-it approach! Whether our team is taking over an existing campaign or starting from scratch, we deliver conversions, not just clicks.
We track phone calls, web forms, e-commerce transactions- literally everything! Google and Bing are big on relevancy and many companies overlook this fact and fail to send the appropriate signals back to increase quality scores and measure conversions. We take an integrated systems approach, to ensure Google Analytics, Google Ads, Google My Business, and our phone tracking systems speak to each other. Why? To capture all conversion data and signal to Google and Bing your campaign relevancy to lower your search engine marketing per acquisition costs.
As a Google Premier Partner our SEM campaign performance is closely monitored and managed. Quality score is optimized over time with regular analysis and adjustments to keywords, text ads, and landing page(s) if possible. We shoot for 10s! Actuate Media guarantees a U.S. Based Google Ads Certified team member will manage your SEM campaign, not a computer, not a white-labeled, nor a foreign organization.
Actuate Media stands proudly as a Microsoft Advertising Partner, a testament to our expertise and dedication in search engine marketing. This partnership underscores our proficiency in handling Microsoft’s advertising platform and our commitment to delivering top-tier advertising solutions to our clients.
By aligning with Microsoft, we gain access to the latest tools, insights, and best practices, ensuring our campaigns are always at the forefront of the industry. Clients can trust Actuate Media to harness the full power of Microsoft Advertising to drive results and maximize their return on investment.
Paid SEM (Search Engine Marketing) involves advertising campaigns where businesses pay for their ads to appear on search engine results pages, primarily through platforms like Google Ads or Bing Ads. Specific keywords trigger these ads and can be strategically targeted based on geography, device, and user behavior. The cost of these ads typically operates on a pay-per-click (PPC) model, meaning advertisers only pay when a user clicks on their ad.
Google Ads and Microsoft Ads are the two primary SEM platforms where businesses bid to place their advertisements on search engine results pages. Google Ads, formerly known as AdWords, is Google’s advertising system, offering extensive reach due to Google’s dominant position in the search market. Microsoft Ads, previously Bing Ads, is Microsoft’s advertising platform, allowing ads to appear on Bing, Yahoo, and AOL search networks, catering to a significant, albeit smaller, user base than Google.
The cost of SEM varies widely based on factors like industry, targeted keywords, competition, and geographic location. Advertisers typically operate on a pay-per-click (PPC) model, setting a budget and bidding for ad placements, paying only when a user clicks on their ad. Regular optimization and strategic bidding can influence the overall cost, making it essential for businesses to monitor and adjust their campaigns for cost efficiency.
Google Ads (on Google) and Microsoft Ads (on Bing) offer immediate visibility and can drive targeted traffic quickly, whereas SEO requires time but offers long-term organic ranking benefits. Paid ads end when the budget runs out, while well-optimized SEO can provide sustained visibility. The “better” option depends on the business’s goals, budget, and desired timeline: rapid results often favor ads, while long-term strategies lean towards SEO.
First, our Google Ads SEM team is in-house and is all Google Ads certified, not outsourced. Google’s Keyword Planner helps advertisers identify potential keywords, estimate traffic, and forecast budget requirements. Additionally, third-party platforms can help with call tracking software and chat management, which feed Google Ads conversion models. Google Analytics tracks website conversions such as forms, which feeds the conversion models. Advanced reporting tools help refine campaigns and maximize ROI.
SEM, specifically pay-per-click advertising, can drive traffic immediately once campaigns are set up and activated. However, refining campaigns for optimal performance, including A/B testing campaign settings, ad copy, and landing pages, can take several weeks to months. Continuous monitoring and adjustments are essential to maintain and improve results over time.
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Are Google Ads worth it? If your business is new to paid search marketing, or you did not see great results in the past; you
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