An SEM agency that delivers conversions, not clicks.
When someone searches, they're deciding. Our job is to eliminate waste and win those decisions — conversion-built paid search across Google, Microsoft, and now ChatGPT, with every call, form, and sale tracked back to the keyword that earned it.
Paid search, everywhere people search.
SEM means paid search — Google, Microsoft, and now ChatGPT. (Organic is its own discipline: see SEO and GEO.)
The conversion signal is the strategy.
Most accounts fail quietly: campaigns run, clicks arrive, and nobody tells the platform which clicks became customers. Google and Microsoft reward relevancy — starve them of conversion data and your cost per acquisition climbs.
So we wire everything together first — analytics, ads, call tracking, forms, transactions — and feed every conversion back to the auction. That's how the plumbing client's cost per lead fell 41% in 90 days: not magic, signal.
- GA4, Google Ads & call tracking wired together
- Phone calls, web forms & transactions — all tracked
- Google Business Profile feeding local signals
- Quality score optimized keyword by keyword
- Negative keywords pruned weekly
- A/B tests on ads & landing pages
Illustrative dashboard — clients see the real one, live
Every lead has a source. We make sure it's recorded.
A lead reaches you three ways — a form, a chat, or a phone call — and most accounts only measure the first one. So the auction learns from a third of your evidence, and bids accordingly. We track all three, on one identifier, before a dollar is spent.
Forms
Every form on the site writes the click ID into a hidden field alongside the lead, so a submission arrives already attributed to the keyword that produced it — not to "google / cpc".
Chat
AI website chat qualifies visitors around the clock and hands off to a human when intent is real. The chat session carries the same click ID, so conversations count as conversions instead of disappearing.
Phone calls
Dynamic number insertion swaps in a tracking number per visitor, so the call is tied to the exact click. Recordings and call scoring separate real leads from wrong numbers before either reaches the auction.
Teaching the auction what a good lead looks like.
Tracking a form fill tells Google you got a lead. It does not tell Google whether that lead was worth having. The fix is to send the outcome back: we carry the click ID (gclid) from the ad through to the sale, then import the real result into Google Ads so bidding optimizes for revenue instead of raw submissions.
Auto-tagging appends a gclid to every ad landing URL (msclkid on Microsoft). It is the only durable link between a click and the human it became.
Forms, chat, and call tracking all capture that ID and pass it into your CRM on the lead record — one identifier across all three channels.
Your team marks what actually happened: junk, qualified, booked, sold — and the revenue. That judgment is the signal no pixel can produce.
We upload the ID, outcome, value, and timestamp back into Google Ads as an offline conversion import, so Smart Bidding optimizes toward sold work.
Why it matters: smart bidding optimizes toward whatever you call a conversion. Feed it form fills and it buys form fills — including the bad ones. Feed it closed revenue and it goes looking for more of that. Where a click ID isn't retained, we fall back to enhanced conversions for leads, which matches on hashed contact data instead. Consent state is respected either way.
What "Google Premier Partner" actually means.
Every agency puts a Google badge on its site. Most of them are the Partner badge — the middle tier, which can sit on a website for years after it was earned. Premier is the top tier: capped at the top 3% of participating companies in each country, and re-decided by Google every year.
What Google measures to award it
Client retention
The share of clients with active spend who stay with the agency year over year. It is the criterion an agency cannot buy, staff around, or fix in a quarter — clients either renew or they do not.
Client growth
Year-over-year growth in advertising spend among existing clients, plus the ability to bring first-time advertisers into Google Ads. Accounts have to be working well enough that clients choose to invest more in them.
Certifications and managed spend
Current product certifications held across the team, plus thresholds for the spend under management. Google checks the Partner requirements daily — not once at sign-up.
And what it doesn't mean
Premier status says our clients stay and grow. It does not say we are the right agency for your account — no badge can. So ask us the two things it can't tell you: who specifically would run your account, and what happened to the last client we took on in your industry.
We'll answer both before you sign anything. If the honest answer is that we're not the right fit, we'll say so then.
Three paid-search programs we can name.
The numbers higher up this page are anonymized at our clients' request — standard in competitive auctions, and fair to be skeptical of. These three are on the record, with the tracking sources cited.
All three programs run on the tracking described above — calls, chats, forms, and purchases attributed to the campaign that produced them. See all case studies.
Published pricing. No mystery invoices.
SEM management runs at 20% of monthly ad spend — or a flat-rate retainer decided per client. Larger accounts can step down toward 15%. Every fee is itemized in the proposal — full fee details, including the monthly minimum, are in the FAQ below.
- No setup fees
- No long-term contracts
- Retainer available per client
- Live reporting dashboard
What clients say on Google.
Google reviews load when this section is on screen.Read reviews on Google
Straight answers about paid search.
What SEM costs, how fast it works, and where it ends and SEO begins.
Ask us anything SEM (search engine marketing) is paid advertising on search results — campaigns on platforms like Google Ads and Microsoft Ads where specific keywords trigger your ads and you pay per click. Targeting can be tuned by geography, device, and behavior, which makes it the fastest way to reach in-market buyers.
Technically, SEM once covered everything search — paid and organic. Today the industry (and this page) uses SEM to mean paid search: Google Ads, Microsoft Ads, and now OpenAI Ads. SEO is its own discipline with its own timeline. Most of our clients run both — paid for leads this week, organic for market share next year.
Google Ads (Search, Performance Max, Shopping) as a Google Premier Partner, Microsoft Advertising (Bing, Yahoo, AOL) as a Microsoft Advertising Partner, and OpenAI Ads — clearly labeled placements inside ChatGPT conversations, the newest surface where search intent lives.
Two costs: your media budget, paid to the platforms, and our management fee — 20% of monthly ad spend with a $500 monthly minimum. The rate steps down as spend scales — larger programs run as low as 15%, or on a flat-rate retainer decided per client. No setup fees, no long-term contracts, every fee itemized in the proposal.
Traffic starts the day campaigns go live, and high-intent search typically generates leads in the first week. Real efficiency takes longer: A/B tests on ads and landing pages, negative-keyword pruning, and conversion-signal tuning run over the first several weeks. We set milestones at onboarding and report monthly.
A Google Ads–certified specialist on our own team — not a bot, not a white-label. You get a direct line to the person running your campaigns, a live dashboard, and a monthly strategy review that walks through what we changed and why.
See where your budget stands — free.
Enter your site and we'll send a free PPC account audit: account structure, wasted spend, and your fastest wins. No obligation, no long-term contract.
- Account structure & wasted-spend review
- Competitive snapshot of your market
- Tracking check — is the auction learning from your conversions?
- A real human follow-up, not a robo-report
What we've published on paid search.
Written by the analysts who run the accounts — not a content farm.
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Read the article Every auction is local.
CPCs, competitors, and buying seasons change by metro — so campaign structure does too. Pick a market for how we run paid search there.
Not in one of these metros? Paid search doesn't require a local office — we manage accounts nationwide from Seattle, and the auction mechanics travel. Get a free PPC account audit.