Video advertising, routed to the right screen.
YouTube, streaming TV, Reels, TikTok — video is four different buys with four different economics, not one channel. This page is the router: what each screen does, what it costs, what creative it demands, and which one your funnel should pay for first. The platform pages go deep; start here.
Four ways to buy video. Pick by funnel, not fashion.
Format and pricing mechanics per each platform's own documentation — cited in depth on the platform pages. Same team, same dashboard, whichever screen wins.
Do you need a commercial? Usually not.
Production is never the price of entry. Here's how creative actually gets handled, from cheapest to most produced.
Same published pricing as every ad channel.
Video management runs on our standard structure: 20% of monthly ad spend with a $500 monthly minimum — reduced rates and flat-rate retainers for larger accounts. Your media budget goes to the platforms; production, when you need it, is scoped separately and quoted before anything shoots.
- No setup fees
- No long-term contracts
- Reported beside search
- Live reporting dashboard
Four screens, one budget. Here's the math.
Which channel first, what creative costs, and how each screen gets measured — honestly. Going deep? See YouTube, OTT, Meta, or TikTok.
Wherever your buyer already watches, at the budget you have. Retargeting site visitors with Meta video is usually the cheapest proof; YouTube captures attention closest to search intent; TikTok builds younger demand; OTT buys living-room credibility. The audit ranks them for your funnel — usually one to start, not four.
Usually not. Most of our video engagements run on creative the client already has — we spec, trim, caption, and version it per channel. When you genuinely need a spot, we scope production through our partners (we've also cut lighter work in-house), and MNTN's QuickFrame covers streaming-TV creative. Quoted before anything shoots.
Two costs: your media budget, paid to the platform, and our management fee — 20% of monthly ad spend with a $500 monthly minimum, stepping down at higher spend, with flat-rate retainers for larger accounts. Entry points vary by channel: TikTok suggests about $30 a day per ad group, YouTube bills per view, streaming TV buys per thousand impressions.
By what each channel can honestly claim: view and completion rates for awareness, pixel and conversion-API events for demand, MNTN's Verified Visits for streaming TV. KPIs are agreed before launch and reported in the same live dashboard as your search and social spend.
Different jobs. Display is cheap, always-on follow-up — remarketing's best friend. Video builds preference and demand, but costs more per impression and asks more of creative. Funnels that can afford both usually run display for persistence and video for persuasion.
Let's talk about Video Advertising.
Free audit, honest scope, published pricing. No obligation, no long-term contract.