Marketing your business online doesn’t have to be challenging. Help your customers find you with our expert WordPress SEO services. Our SEO Company is not just a set-it-and-forget-it SEO service; we focus on ongoing optimization and content generation solutions.
If you are reading this, there is a good chance that you found us through a search on Google. That is exactly why you need a smart SEO strategy for your WordPress website. Search engines connect people who have questions with people who have answers. The higher your site ranks on a search engine, the more traffic you will receive.
Search engines like Google and Bing are the number one source of organic traffic and are some of the most important tools in your marketing arsenal. Let’s talk about how we can help grow your business with our WordPress SEO services today.
Research shows that search engines are 300% more effective at driving traffic to your website than social media. Google is the most popular, driving 94% of all organic traffic. SEO is also more effective than traditional marketing techniques, with a 14.6% conversion rate.
In order to see why SEO is essential to your marketing strategy, it’s important to understand the basics of SEO and how search engines organize information.
When you optimize your website, it’s easy for search engines’ algorithms to understand what your business does. Search engines use crawlers to discover publicly available webpages. These crawlers, also known as “bots”, look at webpages and links on the internet and return information back to Google’s server. Then, Google organizes this data in the Search index, similar to the way a librarian may sort and organize books.
So, when a user types a query into the search bar, Google uses its algorithms and information in the search index to determine the most relevant and useful search results. If your website contains the keywords the user is searching for, search engines know to send them your way.
Google makes adjustments to its algorithm every day – sometimes as minor tweaks or large updates, such as the 2018 broad core algorithm update. Search engines are always working on improving the relevancy of search results and improving user experience. Most of the time, Google doesn’t announce updates, so it’s important to have a knowledgeable SEO agency to stay on top of industry trends and help you optimize your website.
If you are from the Northeast, you know that athletic shoes with rubber soles are called sneakers. However, many people in the United States refer to them as tennis shoes. If you owned a national e-commerce store selling athletic shoes and only referred to them as sneakers, you’d limit your reach to certain sections of the country. People who are searching for “tennis shoes” wouldn’t be able to find your website even if they were interested in your product. That is why it is so important to identify the words and phrases your ideal customers are actually using.
A solid keyword strategy takes into account search volume, competition, keyword difficulty, and profitability. Our data-driven internet marketing agency learns about your specific business needs and creates a tailored strategy using metrics from leading research platforms.
We use powerful data analytics tools like SEMRush to identify the best keywords and craft creative web copy that incorporates these phrases in a natural way. Our data scientists can identify search volume, how difficult it is to rank for those keywords, and more. Our goal is to get your business on the first page of Google’s search results.
Currently, 50.33% of Google searches don’t end with a person clicking on a result. That means that users aren’t finding what they are looking for. However, if you have the information people need, you have an excellent opportunity to drive even more traffic to your website.
SEO is also effective for local businesses. In fact, more than 46% of all searches are related to finding local information. At Actuate Media, we use local SEO services to ensure your prospective customers can you find you. We utilize tools such as Google My Business and paid ads to help increase your exposure and grow your business.
Give us a call or contact us and tell us about your business. Whether you a local service provider, e-commerce brand, or multinational corporation, we can help.
We use powerful data analytics software to generate the best keywords and develop an effective digital marketing strategy. To help you understand your WordPress SEO strategy, we provide regular keyword ranking reports, Google Analytics reports, and task reports highlighting exactly how we’ve improved your SEO in that time period.
When you put SEO at the core of your marketing strategy, you have the foundation for long-term success. The more traffic you drive to your site, the higher you will rank in Google search engines.
Our WordPress SEO Agency will setup Google & Bing Webmaster tools and ensure Google & Bing are indexing your site appropriately amongst other important functions. This will enable keyword rankings, analytics, data highlighting, indexing, and checking data structural markups.
Google Analytics will help identify inbound key traffic sources, benchmark search traffic, and set goals to measure SEO growth. By analyzing the trends of your organic traffic we can determine if additional on-site or off-site changes are necessary and conversion value we drive to your business.
As part of our comprehensive WordPress SEO services, we implement and analyze a variety of on-site SEO factors including link authority, meta-tags, image optimization, and anchor tags, 404-page identification, article & video placement, social connections, blogging, and more. Furthermore, we seek to increase on-page metrics such as page views, time-on-site, lower bounce rates, and conversion optimization.
Our WordPress SEO services are affordable and designed to be a great investment in the growth of your business or e-commerce store. Give us a call to learn more.
We believe our 99% client retention rate speaks for itself. When businesses across the US partner with Actuate Media, they secure bottom-line results that increase their website traffic, generate leads, increase sales, and garner more positive online reviews. Contact us today and discover how our WP SEO services can boost your business.