Research shows that search engines are 300% more effective at driving traffic to your website than social media. Google is the most popular, driving 94% of all organic traffic. SEO is also more effective than traditional marketing techniques, with a 14.6% conversion rate.
Why is SEO Important?
In order to see why SEO is essential to your marketing strategy, it’s important to understand the basics of SEO and how search engines organize information.
When you optimize your website, it’s easy for search engines’ algorithms to understand what your business does. Search engines use crawlers to discover publicly available webpages. These crawlers, also known as “bots”, look at webpages and links on the internet and return information back to Google’s server. Then, Google organizes this data in the Search index, similar to the way a librarian may sort and organize books.
So, when a user types a query into the search bar, Google uses its algorithms and information in the search index to determine the most relevant and useful search results. If your website contains the keywords the user is searching for, search engines know to send them your way.
Google makes adjustments to its algorithm every day – sometimes as minor tweaks or large updates, such as the 2018 broad core algorithm update. Search engines are always working on improving the relevancy of search results and improving user experience. Most of the time, Google doesn’t announce updates, so it’s important to have a knowledgeable SEO agency to stay on top of industry trends and help you optimize your website.
The Importance of Keyword Research
If you are from the Northeast, you know that athletic shoes with rubber soles are called sneakers. However, many people in the United States refer to them as tennis shoes. If you owned a national e-commerce store selling athletic shoes and only referred to them as sneakers, you’d limit your reach to certain sections of the country. People who are searching for “tennis shoes” wouldn’t be able to find your website even if they were interested in your product. That is why it is so important to identify the words and phrases your ideal customers are actually using.
A solid keyword strategy takes into account search volume, competition, keyword difficulty, and profitability. Our data-driven internet marketing agency learns about your specific business needs and creates a tailored strategy using metrics from leading research platforms.
We Use Data That Drives Growth
We use powerful data analytics tools like SEMRush to identify the best keywords and craft creative web copy that incorporates these phrases in a natural way. Our data scientists can identify search volume, how difficult it is to rank for those keywords, and more. Our goal is to get your business on the first page of Google’s search results.
Endless Opportunities for Success
Currently, 50.33% of Google searches don’t end with a person clicking on a result. That means that users aren’t finding what they are looking for. However, if you have the information people need, you have an excellent opportunity to drive even more traffic to your website.
SEO is also effective for local businesses. In fact, more than 46% of all searches are related to finding local information. At Actuate Media, we use local SEO services to ensure your prospective customers can you find you. We utilize tools such as Google My Business and paid ads to help increase your exposure and grow your business.