Case Study:
ECOMMERCE | PPC | SEATTLE
See how our strategic Google Ads approach transformed an established ecommerce business’s digital performance. Through methodical campaign testing and optimization, Actuate Media delivered remarkable results with fewer resources: a 28% year-over-year revenue increase, nearly 29% growth in completed checkouts, and significantly improved marketing efficiency
Google Ads Project Overview
In 2022, an established e-commerce brand partnered with our advertising agency, seeking to elevate its digital advertising performance without expanding its internal team. Despite operating in a competitive market with a lean marketing department, the client needed to grow their online revenue significantly. This case study examines our strategic approach to Google Ads management. It highlights how our agency team became an extension of their marketing department through weekly collaboration sessions and data-driven campaign optimization. Over two years, our partnership evolved from basic campaign management to a comprehensive performance marketing solution that delivered exceptional results in 2023-2024—proving that sophisticated strategy and continuous refinement from the right advertising agency can outperform increased headcount and ad spend in driving e-commerce success.
2024 Revenue Increase
Through strategic campaign testing and data-driven optimization of Google Ads, Actuate Media increased the client's ecommerce revenue by 28% year-over-year.
2024 Checkout Increase
By refining targeting parameters and optimizing the conversion funnel, Actuate Media drove a substantial 29% increase in completed checkouts for the ecommerce client's Google Ads campaigns.
2024 Decreased Costs
Through strategic budget allocation and campaign efficiency improvements, we reduced the client's Google Ads spend by $29,000 while still delivering superior results and increased conversions.
Where do we get our data?
Google Analytics (GA4)
At Actuate Media, we leverage Google Analytics 4 (GA4) to track and analyze website traffic, user behavior, and conversion performance with precision. By utilizing GA4’s advanced event-based tracking, we gain deeper insights into how users interact with a site—allowing us to refine SEO strategies, optimize content, and improve user experience. This data-driven approach ensures that every marketing effort is measurable, helping businesses increase session duration, boost conversions, and drive more qualified leads. With real-time analytics and predictive insights, we continuously adapt and refine strategies to maximize results and long-term growth.
What Makes Us The Top PPC Company?
They search. We deliver. You profit!
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