Display Advertising

DISPLAY ADVERTISING SOLUTIONS

No more paying for wasted display advertising impressions. Our display advertising campaigns are viewable (vCPM) or Cost-per-click (CPC)

DISPLAY ADVERTISING REACH

Our display solution can reach 83% of unique internet users around the world (DoubleClick Ad Planner). The Google Display Network (GDN) lets you put your message in front of potential customers at the right place and at the right time. 

Display Advertising
What Our Clients Are Saying…
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The team at Actuate Media is impressive to say the least. We utilize their services for our own business as well as for clients of ours and I honestly cannot say enough good things about them. They are extremely knowledgeable with pay per click, search engine analytics and optimization and go above and beyond and do so with amazing results. When it comes to digital marketing, these guys truly know the business and follow through.
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Great agency and easy to work with! Results driven and that’s what makes them a 5 star!
What Our Clients Are Saying…
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I recently made a change to Actuate because I wasn't getting the results I wanted from my previous PPC Provider. After only 4 months, I have seen a significant increase in my monthly Google clicks. In fact, I've received the highest number of 'clicks' in over 3 years this month - and it's not even over yet. As a result, my business also experienced the best month in revenue in over a year. Needless to say, I am very pleased that I found Actuate. I highly recommend their service.
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The companies and brands that most effectively appeal to their consumers and meet their micro-moment needs are the ones that will come out ahead.

Google

TARGETED DISPLAY ADVERTISING SOLUTIONS

Keywords and Topics Targeting Display Advertising

Sometimes referred to as contextual targeting, we can find the best placements targeted display advertisingfor your ad across the Google Display Network based on your keywords and a website’s relevant content or theme.

Placement Targeting Display Advertising

Choose specific websites or pages, by adding managed placements. We can show your ad on specific sites (i.e., king5.com, kirotv.com, seattlepi.com, etc.), online videos, games, RSS feeds and mobile websites and selected apps.

Audience Targeting Display Advertising

Find users who are already interested in what you have to offer. This can be based on their search history or online browsing history, among other signals. Your ad can reach specific groups of people as they visit different websites and/or apps. Affinity audiences, allow us to reach potential customers at scale and make them aware of business. In-market audiences are customers currently researching and are actively considering buying products and services like those you offer.

Similar Audiences Display Advertising

Find users who share characteristics with your current site visitors. This allows you to reach new an qualified potential customers.

Geo-fencing Display Advertising

Target users who are in a particular zip code or live around your business via mobile. Using the mobile device’s GPS coordinates, we can serve ads to users located near you or your competitor.

Remarketing Display Advertising

see our Remarketing Solutions page.

DISPLAY ADVERTISING STRATEGIES

Cost Per Click (CPC), Cost Per Thousand (CPM), Viewable Cost Per Thousand (vCPM)

Most agencies and media companies will only run Cost Per Thousand (CPM) campaigns. We offer clients the option of Cost Per Click (CPC), Cost Per Thousand, or Viewable Cost Per Thousand (vCPM). vCPM ensures your ads are actually viewed which is the key measurable for a display campaign.

Bidding features

While you might be stuck paying full price for your mobile traffic from a programmatic vendor, we can implement bid adjustments to ensure you get the best bang for your buck for each platform.

Bid strategies

Flexible bid strategies allow us to automate bidding exactly when, where and how we need it – across multiple campaigns, or within a single campaign. We can focus on the following: maximizing clicks, target cost per acquisition (CPA), enhanced cost per click (ECPC) or target return on ad spend (ROAS). Cost acquisition strategies take time to implement as they need substantial historical data.

Conversion optimization

Using Google Analytics, we measure conversion and eventually determine a conversion rate for each auction and segment. After we receive enough data, our team will adjust bids to help your business win the most promising clicks.

Ad extensions

You’ve heard of ad extensions on the search network, well you can implement them on the display network too. Give potential customers more reasons to click your ad and interact with your business. Note, not all ad extension work on the display network.

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DISPLAY ADVERTISING CREATIVE OPTIONS

Animated & static desktop, high impact, and mobile ads

Advertisers have the option of running a variety of ads across the network. We recommend building multiple sets of ads to compare click-through rates and conversion rates.

Dynamic display ads

Showcase your products and services from your product feed. Certain industries such as education and travel, to name a couple is essentially turnkey. There is also a custom feed option, where we can customize the attributes and how they are arranged on your dynamic ads. Furthermore, by using preferred layouts we can focus on multiple products, cropping images to fit the ads, and star ratings.

Lightbox ads

Enable a business to reach, delight and engage with new audiences through rich, interactive formats. There are two types of Lightbox ads. Reach Lightbox ads, are pre-designed templates. Using your existing brand assets, including videos images, product feed, and maps, it is easy to create rich brand experiences. These ads are designed for cross-screen formats and render beautifully. Custom Lightbox ads are third-party served ads that are fully developed by creative agencies, according to AdWords specs. Typically, special accommodations are necessary for cross-device functionality.

OTHER DISPLAY ADVERTISING INFORMATION

All campaigns are auto-tagged and can be easily located in Google Analytics. Furthermore, we can pull up a list of websites your ad has served on. All data from the campaigns, will be logged into our analysis platform for quality assurance and future decision making.

If you are currently working with a programmatic vendor, typically we see a cost and performance improvement when comparing solutions. We encourage running the campaigns side-by-side to compare. Analytics is the key here and we can help set up the experiment. We are AdWords Display certified.

Note: a majority of our information and details are provided by Google.

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