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Display Advertising

Display advertising that earns its impressions.

Banner and rich-media ads are the cheapest reach in digital — more than 35 million websites and apps, plus YouTube and Gmail, by Google's own count. They're also the easiest budget to waste. We run display with remarketing at the core, weekly placement pruning, and frequency caps — reported beside your search and social spend, honestly.

888-810-0708
Remarketing at the corePublished pricing100% in-houseNo long-term contracts
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UpCity
~99%
Client retention rate — no contract makes them stay
Company metric
3.8×
ROAS held at 4× the budget — regional personal injury firm
Client result
How it works

Reach is cheap. Relevance is the work.

Platform mechanics per Google's Display campaign documentation — display runs inside the same Google Ads account as your search campaigns, managed by the same Premier Partner team.

The Google Display NetworkBanner and rich-media placements across more than 35 million websites and apps, plus Google-owned properties like YouTube and Gmail. Bought through the account your search campaigns already run in — one login, one dashboard.
Remarketing is the workhorseThe highest-value display audience is people who already visited your site and left. Remarketing follows the visit with a relevant message, on a window matched to your sales cycle. Google is our primary display network — and when your traffic warrants it, the same remarketing audiences run on Microsoft and Meta too, reported side by side.
Responsive by defaultUpload images, logos, and headlines; Google assembles the ad to fit each placement. We control what the machine works with — creative from our own design team, tested in rotation, never a single tired banner.
Our approach

Managed like money, not impressions.

01

Audiences before banners

Remarketing lists, in-market segments, and contextual placements get defined before any creative runs. Who sees the ad decides what the ad says — not the other way around.

02

Placement pruning, weekly

Display inventory quality varies wildly. We review placement reports weekly, blocklist the sites and apps that spend without converting, and keep mobile-app junk out from day one.

03

Frequency caps, always

Following someone around the internet for a month doesn't build a brand — it burns one. Caps are set per campaign, and remarketing windows match how long your buyers actually take to decide.

04

Reported beside everything

Display gets judged on cost per conversion and assisted conversions in the same live dashboard as your search and social spend. If it can't hold a number the other channels respect, we move the money.

Is it for you?

Where display earns its keep.

Display does two jobs well: staying in front of people who already visited your site and left, and buying cheap, targeted awareness for purchases people think about for weeks — legal, medical, home services, B2B. The longer your sales cycle, the more the follow-up matters.

It's one door into audience advertising, not the whole house. Feed placements on Meta, LinkedIn, and X, native recommendation slots through Outbrain, and streaming inventory via OTT each buy attention differently — the audit tells you which mix your funnel deserves.

  • Remarketing for any lead-gen site
  • Legal, medical & considered services
  • Home services & local pros
  • B2B with long sales cycles
  • eCommerce promotions & seasonality
  • Launches that need cheap reach

// illustrative dashboard — sample data, not client results

Management fee
20% of spend
$500/month minimum · retainer available per client

Same published pricing as every ad channel.

Display management runs on our standard structure: 20% of monthly ad spend with a $500 monthly minimum — reduced rates and flat-rate retainers for larger accounts. Your media budget goes to Google; our fee is itemized in the proposal. Display CPMs are among the cheapest in digital, so meaningful tests start small.

  • No setup fees
  • No long-term contracts
  • Reported beside search
  • Live reporting dashboard
Display questions

Banner ads, without the budget bonfire.

Where the ads run, what they cost, and how we keep the money honest — plus how display pairs with search and native.

As a last-click sales channel, rarely — and we won't pitch it as one. As cheap, targeted awareness and remarketing measured on cost per conversion and assisted conversions, yes. The audit looks at your funnel first; if display isn't your next dollar, we'll say so.

Two costs: your media budget, paid to Google, and our management fee — 20% of monthly ad spend with a $500 monthly minimum, stepping down at higher spend, with flat-rate retainers for larger accounts. Display CPMs are among the cheapest in digital advertising, so meaningful tests start small.

Across more than 35 million websites and apps plus Google-owned properties like YouTube and Gmail, by Google's own count. You see the exact placements in your reporting — and we prune them weekly, cutting the sites and apps that spend without converting.

Remarketing to your own site visitors, Google's in-market and affinity audience segments, demographics, contextual keyword and topic targeting, and managed placements on specific sites. Remarketing usually earns the largest share of budget — it's the warmest audience display has.

Display buys banner and rich-media slots on websites and apps; native (Outbrain/Teads) buys recommendation placements inside publisher content; paid social buys the feed on Meta, LinkedIn, TikTok, Reddit, and X. They price and perform differently — most funnels earn a mix, and we report the channels side by side.

Reviewed by
Brad Holly, MBA
Partner · Actuate Media

25+ years in performance-based digital advertising. Brad reviews every display engagement and signs off on every claim this page makes.

Last reviewed: July 2026 LinkedIn
Ready to grow?

Let's talk about Display Advertising.

Free audit, honest scope, published pricing. No obligation, no long-term contract.

Get a proposal 888-810-0708