Digital Advertising
The 9 Best Places to Advertise Online
UPDATED!!! Where are the best places to advertise online? Well, the search is over (pun intended) because we have done all the legwork for you.
October 19, 2022
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DISPLAY ADVERTISING SOLUTIONS
No more paying for wasted display advertising impressions. Our display advertising campaigns are viewable (vCPM) or Cost-per-click (CPC)
DISPLAY ADVERTISING REACH
Our display solution can reach 83% of unique internet users around the world (DoubleClick Ad Planner). The Google Display Network (GDN) lets you put your message in front of potential customers at the right place and at the right time.
The companies and brands that most effectively appeal to their consumers and meet their micro-moment needs are the ones that will come out ahead.
DISPLAY ADVERTISING STRATEGIES
Cost Per Click (CPC), Cost Per Thousand (CPM), Viewable Cost Per Thousand (vCPM)
Most agencies and media companies will only run Cost Per Thousand (CPM) campaigns. We offer clients the option of Cost Per Click (CPC), Cost Per Thousand, or Viewable Cost Per Thousand (vCPM). vCPM ensures your ads are actually viewed which is the key measurable for a display campaign.
Bidding features
While you might be stuck paying full price for your mobile traffic from a programmatic vendor, we can implement bid adjustments to ensure you get the best bang for your buck for each platform.
Bid strategies
Flexible bid strategies allow us to automate bidding exactly when, where and how we need it – across multiple campaigns, or within a single campaign. We can focus on the following: maximizing clicks, target cost per acquisition (CPA), enhanced cost per click (ECPC) or target return on ad spend (ROAS). Cost acquisition strategies take time to implement as they need substantial historical data.
Conversion optimization
Using Google Analytics, we measure conversion and eventually determine a conversion rate for each auction and segment. After we receive enough data, our team will adjust bids to help your business win the most promising clicks.
Ad extensions
You’ve heard of ad extensions on the search network, well you can implement them on the display network too. Give potential customers more reasons to click your ad and interact with your business. Note, not all ad extension work on the display network.
DISPLAY ADVERTISING CREATIVE OPTIONS
Animated & static desktop, high impact, and mobile ads
Advertisers have the option of running a variety of ads across the network. We recommend building multiple sets of ads to compare click-through rates and conversion rates.
Dynamic display ads
Showcase your products and services from your product feed. Certain industries such as education and travel, to name a couple is essentially turnkey. There is also a custom feed option, where we can customize the attributes and how they are arranged on your dynamic ads. Furthermore, by using preferred layouts we can focus on multiple products, cropping images to fit the ads, and star ratings.
Lightbox ads
Enable a business to reach, delight and engage with new audiences through rich, interactive formats. There are two types of Lightbox ads. Reach Lightbox ads, are pre-designed templates. Using your existing brand assets, including videos images, product feed, and maps, it is easy to create rich brand experiences. These ads are designed for cross-screen formats and render beautifully. Custom Lightbox ads are third-party served ads that are fully developed by creative agencies, according to AdWords specs. Typically, special accommodations are necessary for cross-device functionality.
OTHER DISPLAY ADVERTISING INFORMATION
All campaigns are auto-tagged and can be easily located in Google Analytics. Furthermore, we can pull up a list of websites your ad has served on. All data from the campaigns will be logged into our analysis platform for quality assurance and future decision-making.
If you are currently working with a programmatic vendor, typically we see a cost and performance improvement when comparing solutions. We encourage running the campaigns side-by-side to compare. Analytics is the key here and we can help set up the experiment. We are AdWords Display certified.
Note: a majority of our information and details are provided by Google.
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