Generative Engine Optimization Agency

A GEO-optimized website includes specific technical implementations that help AI systems understand your content: comprehensive schema markup, semantic HTML5 structure, JSON-LD data formatting, clear content hierarchies, contextual linking, and machine-readable metadata. These elements are built into the website’s code and structure during development.

Most websites built before 2024 aren’t optimized for AI systems. Key indicators include: lack of structured data markup, poor content hierarchy, missing semantic HTML elements, and content that’s difficult for AI to parse and understand. Our free GEO assessment can evaluate your current site’s AI-readiness.

No, GEO optimization actually enhances traditional SEO. The structured data, semantic markup, and clear content organization that AI systems love are also valued by search engines like Google. You’ll likely see improvements in both AI references and search rankings.

Unlike traditional SEO which can take months, GEO results can appear relatively quickly once AI systems crawl your optimized site. However, building authority and becoming a consistently referenced source typically takes 3-6 months (estimate) as AI systems learn to trust and reference your content.

Yes, we can retrofit most existing websites with GEO optimization. This includes adding structured data markup, improving content architecture, implementing semantic HTML, and restructuring content for better AI comprehension. The extent of changes depends on your current site’s structure, limitations, and capabilities

Key technical elements include: comprehensive schema markup, semantic HTML5 structure, JSON-LD data formatting, clear content hierarchies, contextual linking, machine-readable metadata, and content formatted for AI parsing. We implement all these elements as part of our GEO website design process.

E-E-A-T stands for Expertise, Authoritativeness, Trustworthiness, and Experience. It is a concept evolved from Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) guideline, which is used to assess the quality of web content. E-E-A-T adds “Experience” as a crucial component. Here’s a breakdown of each element:

• Expertise: This refers to the knowledge and skill in a specific field. For content, it means the creator should have the necessary expertise on the topic. This is particularly important for topics in health, finance, and legal fields, where accurate and reliable information is critical.

• Authoritativeness: Authoritativeness is about the credibility of the content creator and the website. It involves the reputation among other experts and sources in the field. High-quality content that is recognized and referenced by other authoritative figures or sites gains more authority.

• Trustworthiness: This aspect is about the reliability and honesty of the content, the content creator, and the website. Trust is built through accurate, transparent, and truthful information. Security of the site (like using HTTPS) also plays a role in trustworthiness.

• Experience: The addition of Experience focuses on the practical knowledge and personal experience of the content creator. It suggests that firsthand experience in the subject matter can enhance the content’s value, especially in areas where practical, lived experience offers deep insights.

E-E-A-T is essential for SEO because Google aims to provide users with the most relevant, reliable, and high-quality content. Websites and content creators that demonstrate high levels of E-E-A-T are likely to rank better in search engine results.

GEO website design typically costs 20-30% more than traditional web design due to the additional technical implementation and specialized expertise required. However, the long-term benefits of AI recognition and referencing often provide significant ROI through increased brand authority and visibility.

GEO websites require some additional maintenance, including keeping structured data updated, monitoring AI system changes, and ensuring new content follows GEO best practices. We offer ongoing GEO maintenance services to keep your site optimized as AI systems evolve.

Our SEO services are customized to fit your business’s specific needs, industry, and competitive landscape. For WordPress websites, our SEO plans start at $1,299 per month, with no long-term contracts required—giving you flexibility and results-driven service without a locked-in commitment. Get in touch for a comprehensive SEO audit and a tailored strategy designed to maximize your online visibility and ROI.