Your products, on the shelf of search.
Shopping ads show a photo, price, and store name before anyone clicks (Google) — so the click you pay for already saw what it costs. There are no keywords: your Merchant Center feed decides when you show up. That makes feed quality the highest-leverage work in the account, and it’s where we start.
The feed is the account.
Campaign mechanics per Google’s Shopping ads documentation — product data does the targeting, and two campaign types compete to spend your budget.
Feed first, then bids.
Feed before spend
Titles rewritten for how people search, attributes completed, disapprovals cleared. Media spend on a weak feed just buys the wrong clicks faster.
Margin-aware structure
Products grouped and bid by their economics — margin, price point, return rate — not one average bid across the catalog. Your best sellers shouldn't subsidize the dead weight.
Search-term hygiene
Standard Shopping shows us the actual queries; negatives get added weekly. Brand traffic is split out so it can't flatter the numbers on everything else.
PMax on a leash
Performance Max gets clean inputs, brand exclusions, and a monthly audit of where it actually spent. Automation earns trust through placement reports, not promises.
Built for real catalogs.
Shopping is the workhorse for eCommerce with a Merchant-Center-ready catalog — retail DTC, parts and equipment, multi-SKU stores where a photo and price pre-qualify the click. The bigger and cleaner the catalog, the more the format compounds.
If you sell services, or a handful of products without listed prices, Shopping isn’t your format — search campaigns are. And if your feed is a mess, we’ll fix that before recommending another dollar of media.
- Retail eCommerce & DTC
- Parts, tools & equipment
- Multi-SKU specialty stores
- Home goods & furniture
- Health, beauty & supplements
- Local inventory retailers
Shopping · PerformanceLast 90 days// illustrative dashboard — sample data, not client results
Same published pricing as every ad channel.
Google Shopping management runs on our standard structure: 20% of monthly ad spend with a $500 monthly minimum — reduced rates and flat-rate retainers for larger accounts. Feed setup and ongoing feed work are part of management, not a surprise line item.
- No setup fees
- No long-term contracts
- Feed work included
- Live reporting dashboard
Feeds, PMax, and honest answers.
How Shopping differs from search campaigns, and when each campaign type earns the budget.
Product ads that show a photo, title, price, and store name in Google results — on the Shopping tab, Search, Images, and beyond. They're generated from your Merchant Center product feed rather than keywords, so shoppers see what your product costs before they ever click.
It depends on the account. Standard Shopping keeps search-term visibility and product-level bid control; Performance Max adds reach across YouTube, Gmail, and Display but reports less. We often run both — Standard for control on proven sellers, PMax with brand exclusions for expansion — and audit where PMax actually spends.
Two costs: your media budget, paid to Google per click, and our management fee — 20% of monthly ad spend with a $500 monthly minimum, stepping down at higher spend, with flat-rate retainers for larger accounts. Feed setup and ongoing feed optimization are included in management.
A Merchant Center account with complete product data: accurate titles written for how people search, prices, images, availability, and identifiers like GTINs. Feed quality decides visibility, so we audit and fix the feed before scaling spend — titles alone are often the biggest win in a new account.
Traffic starts as soon as campaigns and feed approvals go live — typically within days. Expect the first weeks to be structural: query data accumulating, negatives added, bids separating winners from margin-eaters. Accounts usually settle at their real return over the first 60–90 days.
Let's talk about Google Shopping.
Free audit, honest scope, published pricing. No obligation, no long-term contract.