More than 1.4 billion people use Facebook, and 900 million of them visit every day to connect with their friends, family, and community (Facebook, 2015). Let’s not forget about LinkedIn and Twitter as well. Mobile devices are now part of our lives more than ever, and we use them to discover, communicate, and shop. Social advertising is one of the best platforms to reach your target customer across platforms.
Social media ads can help consumers get directions to a retail location, download an app, view your videos, buy from your online store, or take another action on your website.