MARKETING INTELLIGENCE AGENCY

Highly data-driven organizations are three times more likely to report significant improvement in decision-making, according to PWC research (PWC, 2016)

Marketing Intelligence Overview

Data is great! Our team will start by setting up your Google Analytics account. Google Analytics provides our team with the necessary information to optimize advertising campaigns and website performance. We are Google Analytics Certified.

We use code to track just about everything from goal conversions & events, to inbound phone calls. Furthermore, we can manually track traditional media metrics and marketing spend data. This information is then funneled into a dashboard which can provide both historical and current insights.

​Does your website traffic and conversions increase when you buy traditional media products? We know you cannot answer this right now, but you will be able to in the future.

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What Makes Us A Top Digital Agency?

The companies and brands that most effectively appeal to their consumers and meet their micro-moment needs are the ones that will come out ahead.

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marketing intelligence dashboard

MARKETING INTELLIGENCE DASHBOARDS

Marketing intelligence dashboards are easily shared and provide high-level insights that non-marketing leaders can digest. Dashboards can be customized depending on what you need to know, for instance, “does my current traditional media spend affect my website traffic?” We capture all of your analytics information and can manually enter financial data such as revenues, market share information, traditional media run dates and delivery, media spend, and more. We can develop correlations and prove hypotheses based on business objectives regarding the success of your traditional and digital advertising campaigns. The closer we can work with your business, the clearer the story becomes as we start tagging and capturing your digital advertising data and conversion information.

WHY IS GOOGLE ANALYTICS IMPORTANT?

Many companies have Google Analytics setup but don’t use it for goal & event tracking, decision making, or gauging return on investment. Furthermore, Google Analytics is also important for other reasons, such as measuring advertising fraud. What if you are buying targeted display ads for the Seattle-Tacoma DMA and because it’s targeted, you never actually see the ad? Or maybe you live in Seattle and you still don’t see the ad. Is it running? Google Analytics, can provide insights into where your ads might be running. If half your clicks are from cities outside of the Seattle-Tacoma DMA, you might be missing your target audience and wasting ad dollars. We can help!

Google Analytics

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August 11, 2023 No Comments