Trying to negotiate a digital marketing contract isn't easy. This post is for the many businesses, marketing executives, traditional media agencies, and business owners who attempt to negotiate digital marketing contracts without the help of a digital marketing agency, here...
We live in the digital age where everyone one expects instant everything, and if they have to wait, even if it's just a little bit, they will move on to something else. That's just the reality of today's society—instant gratification...
As an SEO Company, we often get this question, and the answer can be a bit tricky because duplicate content can exist not only on your website but other websites as well. For instance, if your content matches too closely...
Update: Issue has been resolved July 2017! If you are anything like us, you embedded Google Tag Manager only to find out you cannot test your tags in preview mode. Rumor has it, Google changed a setting (we are unsure of...
Digital marketing attribution refers to the process of assigning credit for steps that consumers take before they finally complete a marketing goal. Some examples of the final goals might include making an online purchase, completing a lead form, call-in, or...
It's amazing! We've recently come across several businesses in several industries that are not currently using their Google Analytics on a regular basis. So the question becomes, why use Google Analytics? After some debate, our team has determined three good...
As a digital marketing agency, we tend to follow the latest breaking news regarding digital advertising and social media marketing platforms. Recently, USA Today asked the FBI to investigate millions of fake Facebook accounts. In summary, a crackdown by Facebook...
Knowing your business is getting a fair shake on digital advertising management fees is extremely important to ensure your campaign has enough campaign budget to accomplish your goals. Management fees come in a variety of formats for digital media companies...
As a Digital Marketing Agency, we often use Google Analytics to track website traffic for a variety of digital advertising, search engine optimization, and social media advertising campaigns. However, we often find many businesses are not set up to track...
Both PPC and SEO are Effective Tools, so Which is the Best For You?While both PPC and SEO are undoubtedly effective, those who have a limited advertising budget may naturally wonder which type of online advertising is the better option....
