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Digital Advertising

Both PPC and SEO are Effective Tools, so Which is the Best For You?While both PPC and SEO are undoubtedly effective, those who have a limited advertising budget may naturally wonder which type of online advertising is the better option....

Let's start with the fundamentals when running a display advertising campaigns your key performance indicator (KPI) should be viewable impressions delivered to your target audience. Viewable is important in the programmatic industry because some websites have 15 ad units on...

There are certainly pros and cons in working with a digital marketing agency versus in-house or a large media company directly. I will help present some insights and pose some questions, which might help you make a decision: Q: Why hire...

After almost 7 years in the digital advertising industry, one thing still gets me; most agencies do not understand the key performance indicators for different digital mediums. Agency after agency, continue to measure click-thru rate (CTR). At the end of...

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