Digital Advertising

So what has Google been up to lately? And what changes will be taking place in 2019? Well, in true Google fashion, they are making some changes to the Google ads in 2019; however, these appear to be changes that make sense and...

Both PPC and SEO are Effective Tools, so Which is the Best For You? While both PPC and SEO are undoubtedly effective, those who have a limited advertising budget may naturally wonder which type of online advertising is the better option....

Let's start with the fundamentals when running a display advertising campaigns your key performance indicator (KPI) should be viewable impressions delivered to your target audience. Viewable is important in the programmatic industry because some websites have 15 ad units on...

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