So what has Google been up to lately? And what changes will be taking place in 2019?Well, in true Google fashion, they are making some changes to the Google ads in 2019; however, these appear to be changes that make sense and not...
Knowing your business is getting a fair shake on digital advertising management fees is extremely important to ensure your campaign has enough campaign budget to accomplish your goals. Management fees come in a variety of formats for digital media companies...
Both PPC and SEO are Effective Tools, so Which is the Best For You?While both PPC and SEO are undoubtedly effective, those who have a limited advertising budget may naturally wonder which type of online advertising is the better option....
Congratulations you made it through a prosperous 2016, how are you going to continue to prosper in 2017? There are 3 key areas our Digital Marketing Agency would like to address to help your business increase inbound conversions and make...
Remarketing advertising enables businesses to show ads to people who visited their website. The idea is, when people visited your site there was some level of intent and remarketing enables a business to reconnect to that low-level shopper/client/patient. Over the...
The story begins, you either own a business or are running a marketing department and have decided to look for a digital advertising partner. Of course, you have types of partners to choose from, many claiming they possess the latest...
Let's start with the fundamentals when running a display advertising campaigns your key performance indicator (KPI) should be viewable impressions delivered to your target audience. Viewable is important in the programmatic industry because some websites have 15 ad units on...
There are certainly pros and cons in working with a digital marketing agency versus in-house or a large media company directly. I will help present some insights and pose some questions, which might help you make a decision: Q: Why hire...
After almost 7 years in the digital advertising industry, one thing still gets me; most agencies do not understand the key performance indicators for different digital mediums. Agency after agency, continue to measure click-thru rate (CTR). At the end of...
