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PPC

As a PPC Management Company, we have seen and touched enough search marketing campaigns to ballpark some figures for you. First, we would like to point out that click-through rate (CTR), is only a secondary key performance indicator (KPI) for...

Both PPC and SEO are Effective Tools, so Which is the Best For You?While both PPC and SEO are undoubtedly effective, those who have a limited advertising budget may naturally wonder which type of online advertising is the better option....

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