There isn’t a single person on the planet right now who isn’t affected by COVID-19 in some fashion. At Actuate Media, we understand how you’re feeling. You’re scared about the future of your business and concerned about the health of...
Are Google Ads worth it? If your business is new to paid search marketing, or you did not see great results in the past; you may wonder, if pay-per-click (PPC) ads are worth it and trust me you are not...
So what has Google been up to lately? And what changes will be taking place in 2019? Well, in true Google fashion, they are making some changes to the Google ads in 2019; however, these appear to be changes that make sense and...
Did you know Google AdWords just announced on October 4, 2017, advertisers’ AdWords budgets will be automatically enabled to exceed their daily allotment by two times? Advertisers are going to have lots of questions like, is this a good change and...
This Ad Extension has been discontinued. Are you doing everything possible to ensure your website and other online content are ranking as high as possible on the search engines? Are you sure? Are you using Google AdWords Review Extensions as part of...
As a PPC Management Company, we have seen and touched enough search marketing campaigns to ballpark some figures for you. First, we would like to point out that click-through rate (CTR), is only a secondary key performance indicator (KPI) for...
Both PPC and SEO are Effective Tools, so Which is the Best For You? While both PPC and SEO are undoubtedly effective, those who have a limited advertising budget may naturally wonder which type of online advertising is the better option....
