So what has Google been up to lately? And what changes will be taking place in 2019?Well, in true Google fashion, they are making some changes to the Google ads in 2019; however, these appear to be changes that make sense and not...

As a PPC Management Company, we have seen and touched enough search marketing campaigns to ballpark some figures for you. First, we would like to point out that click-through rate (CTR), is only a secondary key performance indicator (KPI) for...

Both PPC and SEO are Effective Tools, so Which is the Best For You?While both PPC and SEO are undoubtedly effective, those who have a limited advertising budget may naturally wonder which type of online advertising is the better option....

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