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Digital Marketing Tag

Do B2B websites really need to focus on SEO?Yes! Many B2B companies don't spend time and effort on their SEO like B2C companies do. But in reality, SEO is just as important for B2B inbound leads as it is for any other businesses....

Trying to negotiate a digital marketing contract isn't easy. This post is for the many businesses, marketing executives, traditional media agencies, and business owners who attempt to negotiate digital marketing contracts without the help of a digital marketing agency, here...

Digital marketing attribution refers to the process of assigning credit for steps that consumers take before they finally complete a marketing goal. Some examples of the final goals might include making an online purchase, completing a lead form, call-in, or...

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