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Digital marketing attribution refers to the process of assigning credit for steps that consumers take before they finally complete a marketing goal. Some examples of the final goals might include making an online purchase, completing a lead form, call-in, or...

Just about every business, including our digital marketing agency, wants to increase website conversions. It would be ideal to spend a few advertising dollars, capture potential clients and lead them to my website, then my website directs these potential clients...

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