Did you know Google AdWords just announced on October 4, 2017, advertisers’ AdWords budgets will be automatically enabled to exceed their daily allotment by two times? Advertisers are going to have lots of questions like, is this a good change and...
As a PPC Management Company, we have seen and touched enough search marketing campaigns to ballpark some figures for you. First, we would like to point out that click-through rate (CTR), is only a secondary key performance indicator (KPI) for...
Both PPC and SEO are Effective Tools, so Which is the Best For You? While both PPC and SEO are undoubtedly effective, those who have a limited advertising budget may naturally wonder which type of online advertising is the better option....
As a PPC Management Company, one of the most disputed questions in pay-per-click (PPC) search marketing, "should you buy your own name or not for PPC advertising?" There are a few reasons why an advertiser might consider buying their own...
Have you heard this pitch? PPC Managment Company X has an API that plugs directly into Google’s search engine and they are able to instantaneously adjust bids for the highest quality traffic at the lowest price. Sounds good right? The...
