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Read more about the article Three Benefits of Working with a Digital Marketing Agency

Three Benefits of Working with a Digital Marketing Agency

The story begins, you either own a business or are running a marketing department and have decided to look for a digital advertising partner. Of course, you have types of…

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Read more about the article Signs Your Programmatic Campaign Didn’t Work…

Signs Your Programmatic Campaign Didn’t Work…

Let's start with the fundamentals when running a display advertising campaigns your key performance indicator (KPI) should be viewable impressions delivered to your target audience. Viewable is important in the…

Continue ReadingSigns Your Programmatic Campaign Didn’t Work…
Read more about the article Should I Use a Digital Marketing Agency?

Should I Use a Digital Marketing Agency?

There are certainly pros and cons in working with a digital marketing agency versus in-house or a large media company directly. I will help present some insights and pose some…

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Read more about the article Display advertising Key Performance Indicators

Display advertising Key Performance Indicators

After almost 7 years in the digital advertising industry, one thing still gets me; most agencies do not understand the key performance indicators for different digital mediums. Agency after agency,…

Continue ReadingDisplay advertising Key Performance Indicators
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