Three Benefits of Working with a Digital Marketing Agency
The story begins, you either own a business or are running a marketing department and have decided to look for a digital advertising partner. Of course, you have types of…
Signs Your Programmatic Campaign Didn’t Work…
Let's start with the fundamentals when running a display advertising campaigns your key performance indicator (KPI) should be viewable impressions delivered to your target audience. Viewable is important in the…
Should I Use a Digital Marketing Agency?
There are certainly pros and cons in working with a digital marketing agency versus in-house or a large media company directly. I will help present some insights and pose some…
Display advertising Key Performance Indicators
After almost 7 years in the digital advertising industry, one thing still gets me; most agencies do not understand the key performance indicators for different digital mediums. Agency after agency,…