Digital Advertising

There are certainly pros and cons in working with a digital marketing agency versus in-house or a large media company directly. I will help present some insights and pose some questions, which might help you make a decision: Q: Why hire...

After almost 7 years in the digital advertising industry, one thing still gets me; most agencies do not understand the key performance indicators for different digital mediums. Agency after agency, continue to measure click-thru rate (CTR). At the end of...

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