From elevating a business’s social media presence to providing the latest digital tools for advertising, digital marketing is one of the most valued services for the modern-day business. The way society shops as a whole have totally evolved with more people relying on what they see online to influence their buying decisions, and businesses must keep up to cater to these consumers. Roughly 83 percent of businesses asked in a survey stated they believed they were on the right track with their digital marketing strategy, according to Small Business Trends. And, many of these companies both large and small bring in the aid of a digital marketing agency to achieve their goals.
There is no shortage of options for digital marketing agencies. The nature of the service means it can be provided to business owners entirely online or remotely, so this is where most business owners start their search for the right provider. By price comparison between domestic and Indian service providers, it may seem logical to hire a digital marketing or SEO agency in India to save money. However, hiring a digital marketing agency in India is not a good idea in spite of any positives that may seem to be proposed. Here’s a look at why.
Quality Control Issues
Globally, businesses spend nearly $100 billion on digital marketing annually, and that number is only expected to grow in the coming years. As much as this proves how important digital marketing is to companies, it is also a captivating fact for companies looking to get their share of that money. This has led to digital marketing agencies popping up in places across the globe, some of which are not all equipped to actually handle the digital marketing needs of a company.
Finding and retaining talent are actually given as the top two challenges faced by digital marketing companies in India. Some companies piece together a team of “professionals” by outsourcing almost every layer of the services they provide. Unfortunately, this often leads to major quality control issues. You may think you’re working with a legitimate team of professionals working together on your strategy, but what you’re getting is multiple tidbits from various people that may not even be housed in the same place or know anything about your business.
Communication Barriers Can Translate Into Problems in Advertising
Some international companies excel at communicating with their clients in spite of language barriers. Nevertheless, it is far more common for communication barriers to get in the way when you hire a digital marketing agency in India or another country that can be so different from the United States.
The professionals you work with may not totally understand things like American vernacular, colloquialisms, expressions, or slang terms, which can be important to utilize in targeted marketing efforts to bridge a familiar connection. Further, if you are having issues communicating with the marketing consultant in charge of meeting your needs as a client, this, too, can translate into problems with the services you end up receiving.
Finding Reliable Review Info Can Be a Challenge
One of the most important things any business owner can do when hiring a digital marketing agency is to check out the information available for that company online. From checking out customer reviews on Google to looking at the profiles of a company on sites like The Better Business Bureau and RipOffReport, you can do a lot to protect yourself from scams and poor quality services from the beginning.
While this information can be found on Indian digital marketing agencies, it can be far harder to obtain reliable information when a company is not one that is located within the United States. It is not unheard of for faux reviews of some Indian companies to be provided on Google Reviews and other sites just to build up what looks to be a legitimate company but is really not.
Not All Domestic Digital Marketing Agencies Are Cost-Prohibitive
The biggest reason companies seek out international digital marketing services is to save money. However, not all digital marketing agencies in the U.S. are going to be cost-prohibitive. When you consider how much assurance comes along with hiring a domestic company for digital marketing that totally understands your marketing needs, even a slightly elevated price is a worthy investment.
At Actuate Media, we keep our costs logical and hold ourselves to high standards. If you would like to know more about our digital marketing services, reach out to us so we can help you grow your business.