8 Web Design Principles and Techniques for a Highly Converting Website
1. Clear Navigation
If you want to decrease your bounce rates, you have to give your site visitors an obvious path to navigate through your website's pages. If they can't quickly and easily find what they're looking for, they will bounce to another website that's easier to use. Your navigation should be clearly visible at the top of the page and include a search box to make it easier to find what they need.2. Attention-Grabbing Headlines and Sub-Headlines
If you can't grab a reader's attention within three seconds, you will lose that reader to someone else. Your headline is what should intrigue and peak a reader's attention enough to make them want to keep reading. Additionally, your supporting sub-headlines are what will keep them reading to the end of your content and ultimately take action. If your headlines and sub-headlines don't do that, you need to go back and make any changes necessary, until they do.3. Page Loading Speed
If you want conversions, you have to make sure your website loads as quickly as possible. The ideal website load time is somewhere between two and five seconds. However, for every second above two, your bounce rates will increase. People in the digital age expect results in real-time and users state that if a website takes longer than three seconds to load they will abandon that site. There are plenty of free tools you can use to test your website's pages. Here are the two most popular: Google PageSpeed Insights Pingdom4. Use Plenty of Whitespace
Whitespace on a webpage is the space between your headers, content, and sidebars. It's also the space that shows between your lines of text and any other elements on the page. Why does this matter? Whitespace, sometimes referred to as negative space, is what makes your content easy to read. If your content is too close together or is presented in big solid blocks of text, it makes it harder for the reader's eye to follow along. You want enough whitespace so the reader can easily read and/or scan your page, which, in turn, draws the reader's eye through your content and down to the end of the page. Properly utilizing whitespace will not only make your website look more professional and visually appealing, but it will also make it more readable and, therefore, will increase the reader's comprehension of the content. Your unique use of whitespace is what will carry your readers' eyes, down through your content and right to your call to action—where they will actually take action because they were able to easily comprehend your message. Here are some of the best ways to incorporate whitespace on your webpage:- Add graphics and images
- Letter and line spacing
- Videos
- Textures and patterns
- Numbered lists
- Bullet points
