Reach people in the conversation, not after it.
X is where launches, live events, and industry arguments happen in real time — and its targeting is built on exactly that: conversations, events, and the keywords people post and search. X Ads put your business inside those moments, clearly labeled, with replies on. Timing and candor do the heavy lifting here; we manage both.
Targeting built on what people say.
Platform mechanics per business.x.com — campaigns run through X Ads Manager, auction-based, with no platform minimum spend.
Timing is the strategy.
Map the moments first
Before spend, we map when your category actually gets discussed on X — the events, launches, and recurring arguments — and build the campaign calendar around them, not around a generic always-on drip.
Conservative tests
X sets no minimum campaign spend, which makes honest testing affordable. We prove unit economics on a small daily budget before recommending scale — and say so if the numbers don't earn it.
Creative built for the feed
Short copy, strong media, several creatives in rotation — X's own best practice, and ours. Plain claims and real numbers, because every ad ships with a public reply section.
Reported beside everything
X Pixel plus conversion API tracking, KPIs agreed before launch, results in the same live dashboard as your search and social spend. No channel grades its own homework.
Strongest where timing matters.
X fits businesses whose buyers follow the news of their category: tech and B2B software, finance and fintech, sports and entertainment, media, gaming, and any brand with a launch or announcement worth being present for. If your category argues in public, there's a moment for you here.
It's an awareness and engagement channel for most advertisers — expect it to build attention and shortlists more than last-click sales, and measure accordingly. Pairs naturally with GEO, since the public conversations you advertise beside are signals AI answers draw on.
- Tech & B2B software
- Finance, fintech & trading
- Sports, gaming & entertainment
- News, media & publishing
- Product launches & announcements
- DTC brands with a point of view
Conversation · PerformanceLast 90 days// illustrative dashboard — sample data, not client results
Same published pricing as every ad channel.
X Ads management runs on our standard structure: 20% of monthly ad spend with a $500 monthly minimum — reduced rates and flat-rate retainers for larger accounts. Your media budget goes to X; our fee is itemized in the proposal. X sets no minimum campaign spend, so a disciplined test doesn't need a big budget.
- No setup fees
- No long-term contracts
- Reported beside search
- Live reporting dashboard
Straight answers about advertising on X.
Brand safety, costs, targeting, and honest measurement — plus how X pairs with GEO.
It's a live conversation platform, so adjacency is a fair concern. We use X's controls — keyword and audience exclusions, placement selection — and review where your ads actually served. If your brand can't tolerate a live news feed even with those controls, X isn't your channel, and we'll tell you.
Two costs: your media budget, paid to X, and our management fee — 20% of monthly ad spend with a $500 monthly minimum, stepping down at higher spend, with flat-rate retainers for larger accounts. X sets no minimum campaign spend, so meaningful tests start small.
Keyword targeting against what people post, search, and engage with; conversation and event targeting; follower look-alikes; custom audiences built from your own lists and site visitors; 350+ preset interests; and standard demographics — location, language, device, age, and gender.
Promoted posts in the timeline — image, video, and carousels of up to six cards — plus plain text ads and pre-roll that runs before video from premium publishers. Promoted posts keep replies on, so creative has to hold up in public. We write it accordingly.
The X Pixel and conversion API, plus the KPIs we agree on before launch. For most advertisers X drives awareness and engagement more than last clicks, so we also watch branded-search lift and assisted conversions — reported in the same dashboard as your other channels.
Let's talk about X Ads.
Free audit, honest scope, published pricing. No obligation, no long-term contract.