Advertise in ChatGPT.
Buying decisions increasingly start in a conversation, not a search box. OpenAI Ads place your business in those moments — as people explore options, compare choices, and decide (OpenAI). We're running campaigns from day one, with the same discipline we bring to Google and Microsoft: KPIs first, tracking wired in, every dollar visible.
Search intent moved. The ads followed.
Platform mechanics per ads.openai.com — campaigns and ad groups run through OpenAI's Ads Manager. Early advertisers on the platform include Best Buy, Lowe's, and VistaPrint.
Early adopter, not early believer.
Same KPIs, new surface
Cost per lead, ROAS, revenue — agreed in writing before the first dollar moves. A new platform doesn't get a pass on measurement.
Conservative budgets first
It's early. We scope ChatGPT budgets deliberately, prove the unit economics against your other channels, and scale what earns it.
Paired with GEO
GEO earns organic citations in AI answers; OpenAI Ads buys placement in the same conversations. Run together, they compound — and we report them side by side.
Honest reporting
One dashboard next to your Google and Microsoft campaigns. If ChatGPT doesn't earn a bigger share of budget, we'll tell you — and move the money.
Who should be in ChatGPT now.
Candidly: not every business should be first. The strongest early fits are brands whose customers research before buying — considered purchases, comparisons, "what should I get for…" questions. If your Google Ads account already converts on non-branded search, you have the intent profile ChatGPT conversations mirror.
If you're not ready to spend, start with GEO — earning organic citations in AI answers costs content effort, not media budget, and it builds the authority signals paid placement sits beside.
- Considered-purchase retail & eCommerce
- Home services & local comparisons
- B2B & SaaS shortlists
- Travel & experiences
- Healthcare & professional services
- Brands already winning non-branded search
// illustrative dashboard — sample data, not client results
Same published pricing as every ad channel.
OpenAI Ads management runs on our standard structure: 20% of monthly ad spend with a $500 monthly minimum — reduced rates and flat-rate retainers for larger accounts. Your media budget goes to OpenAI; our fee is itemized in the proposal. New platform, same open books.
- No setup fees
- No long-term contracts
- Reported beside Google & Microsoft
- Live reporting dashboard
Straight answers about a new channel.
What it costs, whether it's too early, and where it fits beside paid search and GEO.
OpenAI Ads place your business inside ChatGPT conversations as people explore options, compare choices, and make decisions. Ads are clearly labeled and kept separate from ChatGPT's answers, and targeting draws on conversation context rather than keywords alone. Campaigns run through OpenAI's Ads Manager.
GEO (generative engine optimization) earns organic citations — structuring your content and authority signals so AI tools name your business in their answers. OpenAI Ads is paid placement in the same conversations. Organic and paid, same surface — exactly the SEO/SEM split, one platform generation later. Most programs should run both.
Two costs: your media budget, paid to OpenAI, and our management fee — 20% of monthly ad spend with a $500 monthly minimum, stepping down at higher spend, with flat-rate retainers for larger accounts. We scope early budgets conservatively and scale what proves its unit economics.
For some businesses, yes — and we'll say so. Early platforms reward advertisers whose customers research before buying and punish everyone else's impatience. Our approach: conservative budgets, the same KPIs as your other channels, and honest monthly reporting on whether ChatGPT earns a bigger share.
Against the KPIs we agree on before launch — cost per lead, ROAS, revenue — in the same live dashboard as your Google and Microsoft campaigns, so the channels compete for budget on equal terms. We don't lead with vanity metrics, on any platform.
Let's talk about OpenAI Ads.
Free audit, honest scope, published pricing. No obligation, no long-term contract.