Your best campaigns have a second market.
Microsoft Ads runs your search campaigns across Bing, the Edge browser, Windows search, and Copilot — an audience that skews older, desktop-heavy, and B2B. We import your proven Google structure in days, then re-tune bids, budgets, and negatives for how Microsoft's auction actually behaves. Copied settings leak money; tuned ones don't.
The search engine your competitors skip.
Most advertisers stop at Google. That's the opportunity — the same keywords, an auction with fewer bidders, and targeting Google can't offer.
A second channel, run on its own numbers.
Import, don't rebuild
Your Google account already holds years of learning. We bring the structure over intact, keep what the data supports, and cut what Microsoft's audience won't reward.
Separate economics
Own budgets, own bids, own negatives. Microsoft gets measured against its own cost per lead — never averaged into Google's numbers to hide behind them.
B2B layering
Where the deal size supports it, we add LinkedIn profile targeting — bidding up searches from the companies and job functions you actually sell to.
Honest volume expectations
Microsoft is smaller than Google. We'll tell you what share of your search volume it can realistically add before you spend — not after.
A second channel — in that order.
Let's be candid: if your Google Ads account isn't converting, cloning it onto Microsoft won't fix it. Microsoft Ads earns its place when search is already working and you want incremental volume from an auction with fewer bidders.
The strongest fits mirror Microsoft's audience: desktop-heavy research, B2B buying committees, and demographics that never left the PC. We verify the economics in your account during the free audit — not from industry averages.
- B2B & SaaS pipelines
- Professional & financial services
- Legal & healthcare
- Home services & local lead gen
- Considered-purchase eCommerce
- Audiences 45+ and desktop-first
Search · PerformanceLast 90 days// illustrative dashboard — sample data, not client results
Same published pricing as every ad channel.
Microsoft Ads management runs on our standard structure: 20% of monthly ad spend with a $500 monthly minimum — reduced rates and flat-rate retainers for larger accounts. Your media budget goes to Microsoft; our fee is itemized in the proposal. Many clients run it alongside Google under one fee structure, one dashboard.
- No setup fees
- No long-term contracts
- Reported beside Google
- Live reporting dashboard
Is the other search engine worth it?
Volume, cost, and where Microsoft fits beside Google Ads in a paid search program.
Often, yes — as a second channel. Microsoft's auction has fewer bidders on the same keywords, and its audience skews desktop, older, and B2B. But it's incremental volume, not a replacement for Google. We scope what it can realistically add for your market in the free audit.
Two costs: your media budget, paid to Microsoft, and our management fee — 20% of monthly ad spend with a $500 monthly minimum, stepping down at higher spend, with flat-rate retainers for larger accounts. Running Google and Microsoft together is priced on combined spend.
We start there — Google Import brings your structure across in days. But copied settings underperform: Microsoft's auction prices, match-type behavior, and demographics differ enough that bids, budgets, and negatives need re-tuning within the first few weeks. That tuning is the actual work.
Because Microsoft owns LinkedIn, Microsoft Ads can bid differently on searchers by company, industry, and job function. For B2B, that means paying more for a search from your target account list and less for everyone else — targeting no other search platform offers.
If we're importing a working Google account, traffic starts within days of launch and leads typically follow in the first week or two. Expect another few weeks of bid and negative-keyword tuning before the account settles at its real cost per lead.
Let's talk about Microsoft Ads.
Free audit, honest scope, published pricing. No obligation, no long-term contract.