Case Study:
FENCE COMPANY | TAMPA & ORLANDO | SEO | PPC | AI CHATBOT
See how our integrated SEO, PPC, and AI chatbot strategy helped a Tampa & Orlando fence company boost visibility, capture more leads, and scale growth. From ranking 35+ keywords in the top 3, to increasing quotes and calls year-over-year, this case study highlights the tactics that delivered measurable impact.
SEO Project Overview
- Built topic clusters around fencing services (vinyl, aluminum, chain link, wood)
- Optimized site architecture and service area pages
- Improved Core Web Vitals and page experience
- Strengthened E-E-A-T content to align with Google’s best practices
PPC Project Overview
- Restructured Google Ads by DMA (Tampa vs. Orlando) and fence type
- Implemented call tracking and call-focused ad extensions
- Deployed negative keywords to reduce wasted spend
- Focused copy and bidding strategy on high-intent “near me” searches
AI Chatbot Overview
- Added an AI Chatbot for Website to engage prospects 24/7
- Configured custom chat flows to answer fence-related questions and capture lead data
- Integrated chatbot leads into the sales funnel for immediate follow-up
- Drove over 1,000 chat leads YTD 2025
2025 Top 3 Keywords
35+ keywords ranking in the Top 3 positions across Tampa & Orlando
YOY 2025 Calls Increase
+45.48% increase in PPC-driven calls YoY (10,655 vs. 7,324)
2025 Chat Count Increase
1,000+ additional leads generated by AI chatbot in 2025 YTD
Where do we get our data?
Google Analytics (GA4)
At Actuate Media, we leverage Google Analytics 4 (GA4) to track and analyze website traffic, user behavior, and conversion performance with precision. By utilizing GA4’s advanced event-based tracking, we gain deeper insights into how users interact with a site—allowing us to refine SEO strategies, optimize content, and improve user experience. This data-driven approach ensures that every marketing effort is measurable, helping businesses increase session duration, boost conversions, and drive more qualified leads. With real-time analytics and predictive insights, we continuously adapt and refine strategies to maximize results and long-term growth.
Inbound Calls YTD 2024 vs. 2025
Source: Call Tracking Metrics
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