Businesses are asking the same question across conference rooms nationwide: “How should our Google update SEO strategy change after June 2025?” The June 2025 Core Update completed its rollout on July 17, 2025, and developing an effective Google core update marketing strategy requires understanding exactly what changed.
This wasn’t just another routine algorithm tweak. Google’s latest core update represents their strongest stance yet on rewarding authentic expertise while penalizing thin, AI-generated content that floods search results with generic information. Your Google update SEO strategy needs to adapt accordingly.
Understanding the June 2025 Core Update Impact
The update rolled out over 16 days, affecting all industries and geographic regions globally. Unlike previous years where Google indicated plans for “more core updates, more often,” 2025 has maintained a similar cadence with major updates occurring every three to four months.
John Mueller from Google described this as one of the “bigger Google Search updates,” suggesting more substantial changes than typical core updates. The data supports this characterization—tracking tools showed unprecedented ranking fluctuations, particularly in the US and UK markets.
The numbers reveal that Sites previously impacted by the September 2023 Helpful Content Update began showing partial to significant recoveries starting around July 6. This suggests Google is correcting over-penalties from previous updates, rewarding sites that truly deserve to rank well.
How to Build an Effective Google Core Update Marketing Strategy
This update directly impacts three areas determining your marketing ROI, making a strategic Google update SEO strategy essential for maintaining competitive rankings.
Content Quality Gets Tougher Standards: Google now rewards content that demonstrates genuine expertise and real-world experience. Marketing content that simply rehashes obvious information or follows generic templates is losing ground to comprehensive resources that provide substantial value.
AI-Generated Content Under the Microscope: The update implements stricter quality assessments for AI-generated content. Sites relying heavily on unedited AI content or thin, automatically generated pages are experiencing ranking declines. This creates both challenges and opportunities for marketing teams managing content at scale.
AI Overviews Change the Game: Perhaps most significantly for marketing professionals, AI Overviews now appear in approximately 18% of search queries across 118 million analyzed keywords. Desktop AI Overview visibility increased by 9.19% in some sectors, creating a shift toward zero-click searches that impact organic traffic patterns.
How is this affecting marketing performance right now?
The Winners: Well-established sites with strong topical authority, content demonstrating real-world experience, and mobile-optimized sites with excellent technical performance are seeing improvements.
The Losers: Magazine-style publishers, informational content sites without clear expertise, and pages with poor mobile experience or technical issues are experiencing declines.
The Recovery Stories: Many sites unfairly impacted by previous algorithm changes are experiencing meaningful recoveries. One pattern we’re tracking shows sites that focused on expertise demonstration and comprehensive content coverage are seeing the most significant improvements.
How Your Google Update SEO Strategy Should Evolve
Immediate Actions (This Week): Don’t panic and avoid making drastic changes during ranking volatility. Use Google Search Console to track performance changes, but wait at least one full week after the update completes before analyzing impacts. Monitor organic traffic patterns, click-through rates, and Search Console data for average positions and clicks.
Content Strategy Adjustments (Next 30 Days): Audit existing content for quality, relevance, and accuracy. Prioritize content that demonstrates real knowledge and experience rather than generic information anyone could write. Update outdated information and remove or refresh stale content that could mislead users.
Focus on comprehensive coverage that provides substantial, complete information on topics. Your Google core update marketing strategy should answer user questions thoroughly while demonstrating why your company has the expertise to deliver these insights.
Technical SEO Priorities: Optimize site speed, particularly on mobile devices. Fix technical issues, including broken links and redirects. Improve mobile experience and ensure mobile-first optimization. Implement proper schema markup for rich results to help search engines understand your content structure.
How do you know if your content meets Google’s new standards?
Ask yourself these questions about each piece of marketing content:
Does this content demonstrate expertise that only someone with industry experience could provide? Would a potential customer learn something valuable they couldn’t find elsewhere? Does the content include specific examples, case studies, or professional insights?
Red flags to address immediately: Thin, low-value content created primarily for SEO, unedited AI-generated content without human oversight, keyword stuffing and manipulative SEO tactics, and outdated information that could mislead users.
Green lights that signal quality are people-first: content that genuinely helps users, original insights and analysis beyond basic information, expert perspectives with demonstrable credentials, and comprehensive coverage of topics with substantial detail.
What does recovery look like after a core update?
Recovery from core update impacts typically requires patience and sustained effort. Subsequent core updates, rather than immediate changes, typically produce the most significant improvements.
The Recovery Timeline:
- Immediate phase (1-4 weeks): Monitor impacts and avoid reactive changes
- Adjustment phase (1-3 months): Implement content and technical improvements
- Recovery phase (3-6 months+): See gradual improvements with potential significant gains in the following core update
Partial recoveries may occur between core updates, but full recovery often requires subsequent algorithm updates. Sustained improvement demands consistent quality content creation, and technical fixes can provide gradual improvements, though significant ranking changes typically correlate with core updates.
Strategic Recommendations for Marketing Directors
Build Authority That Lasts: Strengthen your expertise signals through author credentials and expertise demonstration. Build topical authority by creating comprehensive, interconnected content around your core service areas. Improve internal linking to distribute authority effectively throughout your site.
Prepare for Future Algorithm Changes: Regular content audits and updates should become standard practice. Integrate user feedback to improve content relevance and performance monitoring using multiple tracking tools. Prioritize mobile optimization and site speed optimization for a better user experience.
Focus on Sustainable Growth: The most successful marketing strategies align with Google’s fundamental goal: delivering the most helpful, relevant, and trustworthy content to searchers. Rather than chasing algorithmic tactics, focus on becoming the best possible resource for your target audience.
The June 2025 Core Update represents Google’s continued evolution toward rewarding authentic, helpful content created by real experts for real users. While the update has caused significant ranking volatility, it also presents opportunities for companies that deserve to rank well.
Success in this new landscape requires focusing on genuine value creation, technical excellence, and building authentic authority in your field. Marketing directors who embrace these principles while maintaining data-driven optimization will see their strategies thrive regardless of future algorithm changes.
Ready to align your content strategy with Google’s new standards? At Actuate Media, we help marketing directors navigate algorithm changes while building sustainable organic growth. Our data-driven approach ensures your content strategy adapts to algorithm updates while delivering measurable results that your leadership team expects. Contact us today to discuss how we can help your marketing strategy thrive in Google’s evolving landscape.
