Native ads on the open web.
Outbrain — now part of Teads after their 2025 merger — places your content in recommendation slots on major news and publisher sites, attention bought at a fraction of search CPCs. The honest catch: native earns nothing unless the click lands on content worth reading. We manage both halves — the media buying and the post-click path — and cut publishers that send traffic that doesn't convert.
Rented attention, on publisher credibility.
Your headline sits in the “recommended” modules of publisher sites people already trust. What happens after the click is what decides the economics.
Mid-funnel money, managed like it.
Funnel position, stated up front
Native fills the middle: cheaper than search, warmer than display. We set KPIs to match — cost per engaged visit and per lead, not last-click ROAS fantasies.
Content before media
No landing content, no launch. If you don't have an article or guide worth the click, we scope that first — buying traffic to a dead end helps no one.
Publisher-level pruning
Native inventory quality varies wildly. Weekly blocklist reviews cut the sections and sites that spend without converting, and shift budget to the ones that earn it.
Reported beside everything
One live dashboard next to your search and social spend. If native can't hold a cost per lead the other channels respect, we say so and move the money.
For offers that need explaining.
Native works for offers people read into: finance and insurance lead gen, subscription DTC, health and wellness, B2B with strong content programs. The common thread is a story that a headline can start and an article can finish.
If you don't have — or won't fund — landing content, skip native and put the budget into search. We'll tell you that in the audit rather than bill you to find out.
- Finance & insurance lead gen
- Subscription & DTC eCommerce
- Health & wellness
- B2B with content programs
- Publishers & information products
- Considered purchases with a story
Native · PerformanceLast 90 days// illustrative dashboard — sample data, not client results
Same published pricing as every ad channel.
Outbrain management runs on our standard structure: 20% of monthly ad spend with a $500 monthly minimum — reduced rates and flat-rate retainers for larger accounts. Your media budget goes to Outbrain; our fee is itemized in the proposal. Landing content, if you need it built, is scoped separately and in writing.
- No setup fees
- No long-term contracts
- Publisher-level reporting
- Live reporting dashboard
What native can and can't do.
Costs, content requirements, and where native sits between search and display.
Paid placements formatted to match the publisher page they appear on — typically "recommended content" modules on news and magazine sites. Outbrain is one of the largest networks selling that inventory. The ads are labeled as sponsored; the format just avoids banner blindness.
Display interrupts; native gets chosen. A native click is someone deciding to read your headline, which makes the traffic warmer than banner clicks — but it arrives curious, not ready to buy. That's why the landing content matters more than the ad itself.
Two costs: your media budget, paid to Outbrain per click, and our management fee — 20% of monthly ad spend with a $500 monthly minimum, stepping down at higher spend, with flat-rate retainers for larger accounts. Native CPCs typically run well below search CPCs for the same categories.
You need landing content — an article, guide, or comparison page that rewards the click and earns the next step. Sending native traffic to a standard product page is the most common way this channel fails. If you don't have that content, we scope it before recommending any media spend.
They merged in 2025, and the combined company operates under the Teads brand. For advertisers, Outbrain's recommendation feeds continue as the direct-response side of a unified platform that also carries Teads' in-article and video inventory. We manage campaigns across both — same dashboard, same KPIs.
Per-publisher tracking and weekly blocklist reviews. We watch bounce rate, scroll depth, and conversions by site and section, cut what sends junk traffic, and concentrate spend where post-click behavior holds up. Placement reports are visible in your dashboard.
Let's talk about Outbrain Ads.
Free audit, honest scope, published pricing. No obligation, no long-term contract.