You’ve probably been told one million or more times by now that blogging works for SEO. What you may not fully understand is how blogging works for search engine optimization. There are actually quite a few ways a blog can be one of your most effective tools for building a web presence that search engines will love and reward with a higher ranking.
These are a few ways blogging works for SEO and you will want to keep in mind as you decide how much time, effort, and energy to invest in your blogging efforts. For the best results, an SEO Agency may be required.
Blogging Works for SEO to Improve Internal Linking Quality
Building backlinks to your web properties is always important when it comes to SEO. Backlinks aren’t the only type of links you need to build, though. Interlinking your web properties by linking to other pages, resources, tools, and information is a great way to bring more search engine “spiders” to your site and get more love from the search engines themselves.
The better the quality of the information on your blog, the greater your rewards for interlinking to your website, social media, and other properties. The result is that the search engines determine your website has value as an authority in your field and reward you accordingly with better positioning on the search engine results pages for your targeted keywords.
Blogs Provide Steady Flow of New Content
One thing search engines have voracious appetites for is new content. The more new content the better it is for your search engine optimization efforts. Provided, of course, that the content meets certain quality standards. Since most blogs are updated at least weekly, with some being updated multiple times per week or even daily, they provide search engines with a steady flow of new content to feed their appetites. That is better for you and your desire to rank well in the SERPs.
One great thing about blogging is that it offers you an outlet to use different kinds of information to get your message to your audience and build your SEO arsenal. From video blogging (or vlogging) to traditional written content with a few photographs for emphasis, your blog allows you to capitalize on current events to broaden the scope of your message and its potential reach, all while creating a formidable SEO presence. Blogs can be particularly effective when you work with a partner who understands how blogging works for SEO on a deeper level.
Blogging Works for SEO with Long-Tail Keywords
Long-tail keywords are important for a deeper SEO strategy. These are highly specific keywords your target audience is searching for that might not fit in with the content on your website itself. However, blogging offers a more relaxed venue for content and the exchange of information that provides endless opportunities to put these long-tail keywords into play. The added bonus is that these are longer phrases people actually search for when typing requests into browsers. That means you have an audience for these keywords already.
More importantly, there is less competition for these keywords because many consider them awkward and don’t target them within their content. Because there are fewer websites and blogs targeting these keywords and phrases, it is easier for you to rank well with them.
Quality SEO Blogging Invites Others to Link to You
One sometimes unexpected way blogging works for SEO is by attracting backlinks to your website and your blog. Once your blog builds a library of quality content, you’ll find that others are happy to share your content within their content through backlinks. Since search engines place added value on backlinks, it is a win for your SEO efforts every time you garner a new backlink to your blog. The more quality content you create, the more backlinks you’re likely to gather.
While the SEO boost of backlinks is important for better SERP positioning, it is even better for your website and your efforts to build trust with your audience. When people link to your blog, they are essentially sharing your blog with their audiences. More importantly, they are indicating to their audience that they find your information trustworthy.
The beautiful news for you is that you don’t have to completely understand how blogging works for SEO to enjoy the benefits that building a quality blogging presence can bring to your search engine optimization efforts, but if you want to ensure success consider hiring an SEO Company.
When your partner with the team at Actuate Media, we can help you build an SEO presence that will continue getting results for many years to come.