Did you hear about Google’s June 2019 core update?
As you know, Google is continually making changes to its algorithm, and yes, they’ve done it again.
Here is what you need to know:
What Is the Google June 2019 Core Update?
Google’s June 2019 Core Update was rolled out on June 3, 2019. According to SearchEngineJournal, others might be telling you that if your website was hurt by this algorithm update, you need to add more information to your About Us page or more author information to your articles to increase their E-A-T scores.
But that’s contradictory to what Google is saying, which is that there’s nothing to fix because there’s nothing wrong with your site.
What? That doesn’t make any sense!
Yes, we know, but keep reading, and we’ll explain everything.
Google’s latest core update is called a Broad Core Algorithm Update. The term broad indicates that this update covers a wide range of issues. Therefore, focusing on just the E-A-T issues is wrong because that’s only inclusive of three website characteristics out of the hundreds of potential possibilities.
So what does “there’s nothing to fix” mean?
Well, there’s really no way to know for sure because as you know Google doesn’t tell any digital marketing agency, or anyone for that matter, how it’s algorithms are determined. But if you think about it, there are endless areas your website could be improved!
So it doesn’t necessarily mean there’s something particularly wrong with your website; however, it’s quite possible that there are many different ways it could be and perhaps needs to be improved if you want to get your rankings back. This is exactly why you don’t want to focus just on the E-A-T ranking factors. You should be looking at your website’s ranking factors on a much broader scale than just those three.
The most effective way to do this is to contact a reputable SEO agency or digital marketing agency that has a proven track record for helping businesses increase their website’s rankings, especially after taking a hit due to a Google algorithm update.
What Is Google’s Site Diversity Update?
Yes, Google can be frustrating with their continual updates and changes and sometimes it can be hard to keep up. But let’s face it, we need Google and Google can make or break us when it comes to having authority in our respective fields, not to mention sending us endless amounts of traffic.
So let’s keep rolling with those changes including the latest Google Site Diversity Update.
On June 6, 2019, Google rolled out a site diversity update. The purpose of this update was to limit the number of SERPs that show up from the same website. There is now a limit of two pages from the same website allowed. This was to improve site diversity and was not part of June’s Broad Core Update even though it did happen at the same time.
Another thing you need to know is that site diversity isn’t being completely limited if Google feels that more than one result from the same website is relevant. Additionally, subdomains are still considered part of the main domain and site diversity only impacts organic search engine results. Therefore, other SERP features such as the map pack, carousels, or featured snippets don’t count against Google’s two-page limit.
Google’s Search Console Issues
Google had issues with missing data in their Search Console index in April. Many SEO agencies noticed that large numbers of their customers’ site pages were missing from the Google index. Google then confirmed there was a technical issue that was affecting the search index. Several days later Google confirmed the issue was still unresolved. Nearly 30 days after this issue was noted, Google said they had finally fixed it.
However, if you have noticed your index coverage and enhancement reports have not been updated recently, Google recommends you use the URL inspection tool, which can be found in the new Google Search Console. This tool can be used to return the data that doesn’t match the live status. If you still find missing pages, Google recommends you do a site search. Then, if you still have missing pages after that, Google states you should start a thread on their Webmaster Community.
Don’t you just love Google’s updates and changes?
You might unless you are a business owner who does their own SEO and other internet marketing tasks. If so, these changes, that seem to occur daily, are enough to make you want to delete your website and go back to some good old-fashioned marketing.
We get it! But as you know, that’s not practical and would probably put you out of business. So what should you do?
Call in the professionals. A professional SEO agency or digital marketing agency has the experience, tools, and training to know exactly what to do and what not to do. And most of all, they know how not to panic!
It’s time to get this SEO monkey off your back so you can do the income-producing things you are good at and leave the mundane SEO stuff to someone else!
If you would like more information about any of Google algorithm updates and what to do, please Contact Us today.
We are a top SEO agency and pride ourselves on helping businesses large and small take their business to the next level and beyond, and we’d love to do the same for you!