Are you confident that your press releases command attention and target the correct audience?
If done right, press releases can enhance your website’s credibility and contribute to your SEO score. Similar to optimizing web content, you can also optimize a press release for SEO to help establish brand awareness and attract leads to your business.
Don’t let your content and services get lost in a sea of Google pages and competitors, make your business stand out and learn how to optimize a press release and boost SEO rankings.
Read on to hear four great tips for optimizing your press release for SEO.
1. Relevant Keywords
Keywords are a fundamental part of search engine optimization (SEO), especially for press releases. Your press release must fall into the right hands; spend some time researching your industry keywords so your target audience can find you.
Getting a comprehensive grasp of keywords takes a while, but you can read our quick tips on how to choose the right keywords for SEO. There isn’t one way to find the best keywords, but you can review similar press releases and find the common words that jump out at the most basic level.
If you want a more accurate and in-depth search, try using Google Keyword Planner.
2. Striking Headlines
If you’re into SEO, you’ll probably know that 80% of users read headlines; only 20% read the article content.
Your headline alone will be the difference between getting your information out there or not. The essential parts of a headline are:
- Contain keywords
- Contain numbers
- Offer a solution
- Incite emotion
Don’t overcomplicate a headline; you have about 8 seconds to grab someone’s attention. Simply indicate that you can solve the question they were asking, and you’ll have a winning headline.
3. Engaging Content
If you’re wondering how to optimize a press release, don’t skimp on great content. Your introduction is your hook; capture the attention of your audience and then inspire them to keep reading.
Once you’ve got the intro out of the way, ensure your content is original and engaging (and, of course, littered with keywords).
Make the most of visual aids, quotes, and statistics, and create imagery.
Finally, summarize with a boilerplate paragraph. Provide a short introduction to your specific organization, include your keywords, and a call to action, and get your brand message across.
4. Hire an Agency
If your last press release didn’t have the impact you wanted, you might need to rethink your marketing strategy.
At Actuate Media, we pride ourselves on having a data-driven approach. We work with you to help optimize your site for SEO and boost your site rankings.
Need More Help? Reach out to an Experienced SEO Agency
So that’s your crash course on how to optimize a press release for SEO. As you may have imagined, there’s a lot more to it – but that’s the basics.
If you want to boost your SEO, we can help. At Actuate Media, you can choose from a range of SEO services or check out our free resources.