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LinkedIn Ads

B2B targeting that earns its CPC.

LinkedIn clicks are the most expensive in paid social — and still cheap when a closed deal is worth five figures. We run LinkedIn for pipeline, not impressions: job-title and company targeting, lead gen forms synced to your CRM, and cost per qualified opportunity as the KPI. If the math doesn't work for your deal size, we'll show you that before you spend.

888-810-0708
Pipeline KPIsPublished pricing100% in-houseNo long-term contracts
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UpCity
~99%
Client retention rate — no contract makes them stay
Company metric
3.8×
ROAS held at 4× the budget — regional personal injury firm
Client result
How it works

Reach people by what they do for a living.

No other platform targets professional identity this precisely — over 1 billion members, targetable by title, seniority, company, and industry (LinkedIn). That precision is what you’re paying the premium for.

Professional targetingLinkedIn offers 20+ audience attribute categories — job title, seniority, function, company size, industry — or an uploaded list of the exact companies your sales team wants. The audience is who they are at work, not what they browsed.
Lead Gen FormsOf LinkedIn's formats — Sponsored Content, Sponsored Messaging, Dynamic Ads, Text Ads — most B2B budgets earn their keep in Sponsored Content with Lead Gen Forms: pre-filled from the member's profile, synced to your CRM, converting well above cold landing-page traffic.
Account-based campaignsMatched audiences from your target-account list, retargeting for engagers, and sequenced content that mirrors how B2B committees actually buy: over months, not sessions.
Our approach

We model the math before you spend.

01

Deal economics first

Average contract value, close rate, sales-cycle length — modeled before launch. If your ACV can't carry LinkedIn's CPCs, we'll tell you to spend elsewhere.

02

Offers that match the funnel

Nobody buys enterprise software from a cold ad. We run guides, benchmarks, and demos matched to funnel stage — asks sized to the relationship.

03

Patience, priced in

B2B sales cycles run months. Reporting tracks pipeline created and influenced across that cycle — not just last-click form fills.

04

Reported beside everything

One live dashboard next to Google, Microsoft, and Meta. LinkedIn competes for budget on cost per qualified opportunity, not brand-awareness grades.

Is it for you?

Built for five-figure deals.

LinkedIn earns its premium when deal size covers it: SaaS, professional services, recruiting, B2B with named target accounts. The narrower and more senior your buyer, the better the platform's targeting advantage compounds.

Candidly, it's the wrong channel for low-ticket local business — those budgets work harder on search or Meta. We'll run the numbers for your deal size in the audit and say so plainly.

  • B2B SaaS & software
  • Professional & financial services
  • Recruiting & staffing
  • Manufacturing & logistics
  • Higher education & executive programs
  • ABM with named account lists

// illustrative dashboard — sample data, not client results

Management fee
20% of spend
$500/month minimum · retainer available per client

Same published pricing as every ad channel.

LinkedIn Ads management runs on our standard structure: 20% of monthly ad spend with a $500 monthly minimum — reduced rates and flat-rate retainers for larger accounts. Your media budget goes to LinkedIn; our fee is itemized in the proposal. Open books on the most expensive clicks in paid social.

  • No setup fees
  • No long-term contracts
  • CRM-synced lead forms
  • Live reporting dashboard
LinkedIn Ads questions

Honest answers about an expensive channel.

CPCs, minimum budgets, lead quality — and when B2B money is better spent on search.

You're paying for professional targeting no other platform has — job title, seniority, company. Clicks routinely cost several times what Meta charges. The question isn't the CPC, it's the cost per qualified opportunity against your deal size. We model that math before you spend.

Two costs: your media budget, paid to LinkedIn, and our management fee — 20% of monthly ad spend with a $500 monthly minimum, stepping down at higher spend, with flat-rate retainers for larger accounts. No setup fees, no long-term contracts.

As a working rule: considered B2B purchases where a closed deal reaches five figures, or lifetime value does. Below that, LinkedIn's CPCs are hard to justify and the budget usually works harder on search or Meta. We run your actual numbers in the free audit rather than applying the rule blindly.

Different, not automatically better. LinkedIn leads match your targeting precisely — right title, right company — but they're earlier in intent. Meta produces more volume at lower cost with more variance. Which wins depends on your sales team and cycle; we report both against pipeline, not form fills.

Lead flow starts within the first weeks; qualified pipeline follows your sales cycle — often two to three months for mid-market B2B. We set that expectation at kickoff and report pipeline created and influenced across the full cycle, not just last-click conversions.

Reviewed by
Brad Holly, MBA
Partner · Actuate Media

25+ years in performance-based digital advertising. Brad reviews every LinkedIn Ads engagement and signs off on every claim this page makes.

Last reviewed: July 2026 LinkedIn
Ready to grow?

Let's talk about LinkedIn Ads.

Free audit, honest scope, published pricing. No obligation, no long-term contract.

Get a proposal 888-810-0708