Demand, generated.
Meta (Facebook & Instagram) ads find people who weren't searching for you yet. That's a different job than search — creative does the targeting, and the account runs on a testing cadence, not a keyword list. We wire the Pixel and the Conversions API before scaling spend, so results are measured server-side instead of guessed.
On Meta, creative is the targeting.
Meta's delivery system finds buyers by watching who responds to your ads. Feed it well and it scales; feed it stale creative and no audience setting saves you.
Demand gen, measured like direct response.
KPIs before launch
Cost per lead, ROAS, blended CAC — agreed in writing before the first dollar moves. Meta doesn't get graded on reach.
Creative on a schedule
Fatigue is the tax on every Meta account. We plan refresh cycles up front and build ad variations from your brand assets month over month.
Check Meta's math
Meta claims credit generously. We read its numbers against your actual revenue and your other channels — not against its own dashboard.
Reported beside search
One live dashboard next to Google and Microsoft, so demand generation and demand capture compete for budget on equal terms.
When Meta earns the budget.
Meta works when your product can be wanted on sight — eCommerce, local services, offers, events. It creates demand; search captures it. Most accounts need both, and the split is a budget decision we revisit monthly, not a one-time guess.
Where it's weaker: narrow B2B with small buying committees. If your entire market is 400 procurement directors, LinkedIn targets them by name; Meta finds lookalikes of them at best.
- eCommerce & DTC brands
- Local & home services
- Restaurants, events & offers
- Healthcare & wellness
- Education & courses
- B2B with broad audiences
Paid Social · PerformanceLast 90 days// illustrative dashboard — sample data, not client results
Same published pricing as every ad channel.
Meta Ads management runs on our standard structure: 20% of monthly ad spend with a $500 monthly minimum — reduced rates and flat-rate retainers for larger accounts. Your media budget goes to Meta; our fee is itemized in the proposal. Ad variations built from your existing brand assets are part of management; larger creative production is scoped separately.
- No setup fees
- No long-term contracts
- Reported beside search
- Live reporting dashboard
What Facebook & Instagram ads really take.
Budgets, creative, tracking after iOS — and where Meta fits beside paid search.
Two costs: your media budget, paid to Meta, and our management fee — 20% of monthly ad spend with a $500 monthly minimum, stepping down at higher spend, with flat-rate retainers for larger accounts. No setup fees, no long-term contracts.
We build and test ad variations — copy, hooks, formats, offers — from your existing brand assets as part of management. Net-new production like video shoots or full campaign asset packages is scoped separately in the proposal, so you see the line item before committing.
They broke browser-only tracking. Accounts running the Conversions API alongside the Pixel recover most of that signal server-side, which is why we wire both before scaling spend. Meta still works — it just no longer forgives sloppy measurement.
Google captures demand that already exists — someone searches, you bid. Meta creates demand by putting your offer in front of people who fit but weren't looking. Search usually converts at a higher rate; Meta usually scales further. Most programs need both, reported side by side.
Against the KPIs we agree on before launch — cost per lead, ROAS, blended CAC — in a live dashboard beside your other channels. Meta's attribution claims credit generously, so we check its reporting against your actual revenue, not its dashboard.
Let's talk about Meta Ads.
Free audit, honest scope, published pricing. No obligation, no long-term contract.