Marketing for cases, not cleanings.
An implant case is nothing like a hygiene appointment. It is a considered, high-ticket decision — weeks of research, a cost question asked first, often more than one consult before anyone says yes. So the campaign cannot be graded on calls in week one. We run implant-intent search, local SEO, and consult pages measured from booked consult to closed case. Planned, built, and reported in-house from Seattle, Tampa, and Orlando.
Measured to the closed case.
Implant campaigns get killed early for the wrong reason: leads arrive, cases have not closed yet, and the spreadsheet says it failed. The consideration window is the whole problem — and it is knowable.
So two numbers get set before launch: cost per booked consult, which moves in weeks, and consult-to-case rate, which needs the practice to report back what closed. One is the campaign’s job; the other is shared.
Search, the map pack, and retargeting then run as one budget against those two numbers — and the dashboard shows both in the open, including the lag.
Three things that make implants their own campaign.
Cost is the query
People do not search “implant dentist” first — they search what it costs, whether insurance covers it, and whether financing exists. A page that dodges the number loses the click to one that answers it. We build the cost-and-financing conversation into the landing page instead of hiding it behind a form.
The decision takes weeks
Single-tooth and full-arch cases both sit in a long consideration window with multiple consults. Retargeting, follow-up sequences, and a consult-to-case number matter more than same-day conversion rate — and reporting has to show the lag rather than pretend it away.
You are bidding against clinic chains
Full-arch searches put an independent practice in the same auction as national implant-center chains and DSOs with far bigger budgets and standing financing offers. Winning there is proximity, proof, and a better consult experience — not outbidding them on the most expensive clicks in dental.
What we run for implant cases.
How an engagement runs.
Goals in cases
Discovery starts with case economics: what a single-tooth and a full-arch case are worth to you, your current consult-to-case rate, and how many cases per month the chair can actually absorb.
Two KPIs before launch
Cost per booked consult and consult-to-case rate go in writing before the first dollar moves, with the reporting lag stated up front. Aggregate tracking only — nothing patient-level, ever.
Optimize in the open
You see every dollar — where it went, what it returned, what we changed and why. The dashboard is live, not a monthly PDF.
Earn the renewal
A monthly strategy review walks through the numbers together. Stay because the work is working — no contract makes you.
What it costs — honestly.
Ad management — Google Ads, Local Services Ads, paid social, display, and video — runs at 20% of monthly ad spend, with a $500 monthly minimum. The rate steps down as spend scales, and larger or multi-location practices run on a flat-rate retainer, so extra budget goes to media, not management. SEO/GEO/AIO plans are flat from $1,299 per month. Every fee is itemized in the proposal.
- No setup fees
- No long-term contracts
- Retainer option — one set fee
- Live reporting dashboard
Questions we get from this vertical.
What implant marketing costs, how long cases take to close, whether to advertise a price, and the terms.
Implant clicks are among the most expensive in dental search, so the budget gets scoped backwards rather than guessed: what a single-tooth and a full-arch case are worth to you, your consult-to-case rate, and the local cost per click. That produces a spend floor worth clearing — and if your market’s floor is above what you want to spend, we will tell you before you commit. The management fee itself is published: 20% of monthly ad spend with a $500 monthly minimum, stepping down at higher spend.
Booked consults usually start moving within the first few weeks. Closed cases take longer, because patients weigh cost, financing, and often a second opinion before they commit. We report cost per booked consult and consult-to-case rate separately for exactly that reason — so a campaign that is working is not judged on a number that has not had time to land yet.
Usually both, tested against each other. A cost range plus financing answers the question people actually searched and filters out patients who were never going to proceed; a free-consult offer lifts volume but can fill the calendar with tire-kickers. We run the offer as a test with the consult-to-case rate as the scoreboard, not the click-through rate.
Where your practice is eligible, they are worth running — LSAs charge per lead instead of per click and carry a Google Guaranteed badge that helps on a high-ticket decision. They are not a substitute for implant-intent search, which is where the cost, full-arch, and single-tooth queries live. Most practices run both as one budget with one cost-per-consult number.
Yes, with written patient consent and inside each platform’s rules — before-and-after imagery is restricted on paid social and handled more freely on your own site. Measurement stays aggregate either way: no patient-level data in the ad platforms, ever.
No. Everything is month to month, with no setup fees. We earn the renewal every month — stay because the work is working, not because a contract says you have to.
Let's talk about Digital Marketing for Dental Implants.
Free proposal, honest scope, published pricing. No obligation, no long-term contract.