Franchise marketing that adds up, location by location.
A franchise’s marketing problem is multiplication: every location needs local visibility, but locations built wrong end up competing with each other instead of with competitors. We run one strategy with per-location structure — campaigns, budgets, and reporting split by location. Planned, built, and reported in-house from Seattle, Tampa, and Orlando.
Every location sees its own numbers.
Multi-location accounts fail in the aggregate: one blended ROAS hides the market that’s bleeding budget and the one that could absorb more.
We structure franchise accounts so nothing blends — campaigns split by geography, location pages that don’t cannibalize each other, and a dashboard where corporate sees the whole and each location sees its own.
Budget moves to the markets that earn it, and the reporting shows why.
The three problems franchise marketing has to solve.
Locations can cannibalize each other
Forty locations sharing one page — or bidding on the same clicks — compete with themselves. Geo-split campaigns and locally distinct location pages keep every unit visible without paying twice for the same customer.
One brand, many markets
Creative has to hold brand standards while the targeting goes local. We run consistent creative systems with per-market copy, offers, and extensions — and franchisor brand guidelines are a launch gate, not an afterthought.
Corporate and franchisees split the bill
Corporate-funded, co-op, or franchisee-paid — the money structure decides who approves creative and who sees which numbers. Reporting splits spend and results by location so everyone sees what their share bought.
What we run for franchises.
How an engagement runs.
Goals in per-location leads
Discovery starts with unit economics: what a lead is worth per location, which markets have headroom, and how the budget is funded. Channels get picked to match.
KPIs before launch
Call tracking and form events split by location, with targets in writing before the first dollar moves. If we can’t measure it per unit, we don’t launch it.
Optimize in the open
You see every dollar — where it went, what it returned, what we changed and why. The dashboard is live, not a monthly PDF.
Earn the renewal
A monthly strategy review walks through the numbers together. Stay because the work is working — no contract makes you.
What it costs — honestly.
Ad management — Google Ads, paid social, display, and video — runs at 20% of monthly ad spend, with a $500 monthly minimum. Multi-location budgets scale, which is exactly when the structure matters: the rate steps down as spend grows, and larger franchise programs run on a flat-rate retainer, so extra budget goes to media, not management. SEO/GEO/AIO plans are flat from $1,299 per month. Every fee is itemized in the proposal — and reporting splits it by location.
- No setup fees
- No long-term contracts
- Retainer option — one set fee
- Live reporting dashboard
Questions we get from this vertical.
How multi-location pricing and reporting work, who approves what, and how we keep locations out of each other’s way.
One fee on the total: 20% of monthly ad spend with a $500 monthly minimum, stepping down as spend scales — larger franchise programs run on a flat-rate retainer. There’s no per-location surcharge, and reporting splits spend and results by location so corporate and franchisees each see what their share bought.
Both. Some engagements are corporate-funded, some run on co-op dollars, and some are individual franchisees marketing their own territory. The structure changes who approves creative and who sees which dashboard — so we scope that on the first call, before the proposal.
Structurally. Campaigns are split by geography so two locations never bid on the same click, and each location gets a distinct page targeting its own market instead of one page cloned across the site. When territories genuinely overlap, we’ll show you the overlap in the data and agree the split rather than let the auction decide.
Yes. The dashboard is live and splits spend, leads, and results by location — corporate sees the whole, each location sees its own. That’s the same transparency we run for every client: every dollar, where it went, what it returned.
No. Everything is month to month, with no setup fees. We earn the renewal every month — stay because the work is working, not because a contract says you have to.
Let's talk about Digital Marketing Agency for Franchises.
Free proposal, honest scope, published pricing. No obligation, no long-term contract.