Roofing leads that hold up to the follow-up.
Roofing is high-ticket and considered — a lead is worth a lot, and the sale runs on inspections, estimates, and follow-up. Demand spikes with storms and insurance season. Marketing has to bring in leads that book inspections, not just clicks that vanish. Local Services Ads, search, and local SEO, measured to the booked inspection. Planned, built, and reported in-house from Seattle, Tampa, and Orlando.
Measured to the booked inspection, not the click.
Roofing is expensive per lead and long to close, so campaigns graded on click volume fill the pipeline with quotes that never sign.
The KPI is set before launch — cost per booked inspection, tracked through call tracking to a scheduled estimate — and search-term audits cut the queries that click but never convert.
Budget paces to storm and insurance seasons, and the dashboard shows what each channel produced down to the inspection.
The three realities roofing marketing runs on.
High ticket, longer close
A roof is a considered purchase decided on inspections and estimates, so lead quality beats lead volume. Campaigns optimize for leads that book inspections — not the cheapest click that never answers the callback.
Weather drives demand in spikes
Storms and hail create surges of insurance-driven demand. Budget and campaigns stage to ramp when a market gets hit and hold steady between events, instead of spending evenly year-round.
The estimate is the conversion
A form fill isn’t a sale. Call tracking and lead scoring tie spend to booked inspections and signed jobs, so the budget follows the leads that turn into roofs.
What we run for roofing companies.
How an engagement runs.
Goals in booked inspections
Discovery starts with unit economics: what a job is worth by roof type, your close rate on inspections, and what your crews can absorb. Channels get picked to match.
KPIs before launch
Call tracking and lead scoring tied to booked inspections, with targets in writing before the first dollar moves. If we can’t measure it, we don’t launch it.
Optimize in the open
You see every dollar — where it went, what it returned, what we changed and why. The dashboard is live, not a monthly PDF.
Earn the renewal
A monthly strategy review walks through the numbers together. Stay because the work is working — no contract makes you.
What it costs — honestly.
Ad management — Google Ads, Local Services Ads, paid social, display, and video — runs at 20% of monthly ad spend, with a $500 monthly minimum. The rate steps down as spend scales, and larger or multi-location operations run on a flat-rate retainer, so extra budget goes to media, not management. SEO/GEO/AIO plans are flat from $1,299 per month. Every fee is itemized in the proposal.
- No setup fees
- No long-term contracts
- Retainer option — one set fee
- Live reporting dashboard
Questions we get from this vertical.
Whether LSAs work for roofers, what roofing marketing costs, how we handle storm season, and the terms.
Usually, yes — roofing is a Local Services Ads category in most markets. LSAs charge per lead instead of per click, show above search with a Google Guaranteed badge, and let you dispute leads that aren’t real. Most companies run both: LSAs for high-trust leads and search for the volume and control LSAs can’t offer.
It depends on your market, your average job value, and whether you’re chasing retail or insurance work. Because a roof is high-ticket, the cost per lead is high too — so we scope backwards from job value and close rate, not lead count. The management fee is published: 20% of monthly ad spend with a $500 monthly minimum, stepping down at higher spend.
By staging budget to ramp when a market gets hit and hold steady between events. Storm-driven demand is a surge, not a baseline, so we build campaigns that can scale fast when the leads are there and pull back when they aren’t — while local SEO builds the year-round presence that lowers cost per lead.
Expect movement in 3–6 months. Local SEO — profile health, reviews, service-area pages — often moves fastest, while competitive service terms compound over time. We set milestones at onboarding and report against them monthly.
No. Everything is month to month, with no setup fees. We earn the renewal every month — stay because the work is working, not because a contract says you have to.
Let's talk about Digital Marketing for Roofing Companies.
Free proposal, honest scope, published pricing. No obligation, no long-term contract.