Still the biggest room in paid social.
Facebook advertising runs on six campaign objectives — Awareness, Traffic, Engagement, Leads, App promotion, Sales — and the one you pick tells Meta’s auction which people to find (Meta). Pick wrong and you buy clicks that never become customers. We match objective and ad unit to your funnel stage in writing, then measure against revenue.
Objectives, units, and unglamorous wins.
Platform mechanics per Meta’s ads documentation — the boring formats often win, which is why we test rather than guess.
Run like direct response, not branding.
Objective discipline
Funnel stage → objective → KPI, agreed in writing before launch. A Sales campaign gets graded on revenue; nothing gets graded on likes.
Units tested, not defaulted
Image against video against carousel, on a schedule. Facebook's cheapest conversions often come from the format nobody wants to make — the plain photo ad with a clear offer.
Signal before scale
Pixel plus Conversions API wired first, lead forms synced to your CRM. Facebook optimizes toward whatever signal you feed it — so we make sure it's fed real outcomes.
Reported beside everything
One dashboard with your Instagram, Google, and Microsoft spend. Placement reports show what Facebook itself earned — not what Meta's attribution wants to claim.
Where Facebook still wins.
Facebook’s strength is reach that skews older and converts locally: home services, healthcare, events, offers, lead generation with instant forms. If your buyer is 35+, this is usually the strongest room in paid social.
Visual-first brands chasing younger buyers should weight Instagram — same Ads Manager, different room. In practice we run both from one campaign and let placement data set the split.
- Local & home services
- Healthcare & wellness
- Events, offers & restaurants
- Lead gen with instant forms
- eCommerce & DTC
- Audiences 35+
Facebook · PerformanceLast 90 days// illustrative dashboard — sample data, not client results
Same published pricing as every ad channel.
Facebook Ads management runs on our standard structure: 20% of monthly ad spend with a $500 monthly minimum — reduced rates and flat-rate retainers for larger accounts. Facebook and Instagram are typically managed together under one fee on combined spend.
- No setup fees
- No long-term contracts
- CRM-synced lead forms
- Live reporting dashboard
Yes, Facebook still works. Here's where.
Objectives, budgets, and demographics — plus how Facebook splits from Instagram under the Meta umbrella.
One system, different surfaces. Meta Ads Manager runs campaigns across Facebook, Instagram, and Messenger; "Facebook ads" are the placements on Facebook itself — feed, Marketplace, Messenger, and more. We usually run both surfaces from one campaign and report what each placement actually earned.
Billions of people — skewing older than Instagram or TikTok, which is exactly why it converts for local services, healthcare, and offers aimed at buyers 35 and up. If your customer is 22, spend elsewhere. The demographic question is a fit question, and we answer it per account in the audit.
Two costs: your media budget, paid to Meta, and our management fee — 20% of monthly ad spend with a $500 monthly minimum, stepping down at higher spend, with flat-rate retainers for larger accounts. Facebook and Instagram are managed together on combined spend.
The one that matches what you actually want: Leads for form fills, Sales for purchases, Traffic only when visits are genuinely the goal. Meta optimizes toward the objective you pick, so choosing Traffic to "save money" on a sales goal buys cheap clicks from people who click and don't buy. We map objective to funnel stage before launch.
Instant forms produce volume at low cost; quality depends on form friction and follow-up speed. We add qualifying questions when volume outruns quality, sync leads to your CRM in real time, and track them to closed revenue — so the report shows cost per customer, not just cost per form fill.
Let's talk about Facebook Ads.
Free audit, honest scope, published pricing. No obligation, no long-term contract.