TV ads, bought like digital.
OTT/CTV advertising puts your spot in streaming TV — Hulu, Roku, YouTube TV, and the ad-supported tiers of the major streamers — bought programmatically, targeted by household, and priced by the impression. Television reach without television minimums, run by the same team that manages your search and social spend.
Television, with digital plumbing.
The screen is the living room TV. The buying, targeting, and reporting work like the rest of your digital media — that's the point. We typically run CTV through MNTN Performance TV — 150+ premium streaming networks, with attribution and Google Analytics integration built in.
Honest measurement is the whole job.
No clicks, no pretending
TV doesn't click, and anyone selling CTV on click-through is selling reach. We say that up front and build measurement that doesn't depend on it.
Proxies, honestly labeled
Matched-audience lift, promo codes and QR paths, branded-search movement, and site-visit matching via MNTN's Verified Visits™ attribution — real signals, each reported as what it is, not dressed up.
Paired with capture
TV creates searches. We pair CTV flights with search coverage so the demand you paid to create lands somewhere — and the lift shows up in numbers you already trust.
Creative, scoped in writing
You'll need a 15- or 30-second spot that holds up on a living-room screen. If you don't have one, production is scoped separately before any media plan is signed.
Reach for brands ready to be seen.
OTT fits businesses with a defined geography or audience and the budget to sustain reach: regional service brands, multi-location and franchise businesses, healthcare systems, and DTC brands scaling past social. Household targeting is what makes local TV math work.
Candidly: this is an awareness channel that builds over flights, not a lead machine in week one. If you need leads this month, start with search — then add streaming when the pipeline can fund patience.
- Regional & home services brands
- Multi-location & franchise
- Healthcare systems & providers
- DTC brands scaling past social
- Automotive & dealerships
- Legal & professional services
CTV · PerformanceLast 90 days// illustrative dashboard — sample data, not client results
Same published pricing as every ad channel.
OTT/CTV management runs on our standard structure: 20% of monthly ad spend with a $500 monthly minimum — reduced rates and flat-rate retainers for larger accounts. Your media budget buys impressions; our fee is itemized in the proposal. Spot production, if you need it, is scoped separately and in writing.
- No setup fees
- No long-term contracts
- Household-level frequency caps
- Live reporting dashboard
Streaming TV, without the sales gloss.
What it costs, how it's honestly measured, and when TV money should wait its turn behind search.
OTT (over-the-top) is video delivered over the internet instead of cable or broadcast. CTV (connected TV) is the device it plays on — smart TVs, Roku, Fire TV. In practice the industry uses them interchangeably for the same buy: streaming TV ads, purchased programmatically.
Two costs: your media budget, priced per thousand impressions, and our management fee — 20% of monthly ad spend with a $500 monthly minimum, stepping down at higher spend, with flat-rate retainers for larger accounts. We scope a realistic minimum for your geography in the proposal — reach that's too thin to register is money wasted.
With proxies, honestly labeled: matched-audience and geographic lift, promo codes and QR paths, branded-search movement, and site-visit matching where available. We agree on those KPIs before launch and report them beside your other channels — never a reach number standing in for results.
You need a 15- or 30-second video spot that holds up on a living-room screen — repurposed social video sometimes works, sometimes reads as cheap. We review what you have in the audit; if production is needed, it's scoped separately and in writing before any media plan.
Yes — household targeting by ZIP code is what changed the math. A plumber can reach 30,000 relevant households in their service area without buying a metro-wide TV schedule. The budget question is sustained frequency, which we model for your specific geography in the proposal.
Let's talk about OTT Advertising.
Free audit, honest scope, published pricing. No obligation, no long-term contract.