The ads people choose to watch.
YouTube advertising runs through Google Ads with search-grade measurement underneath. With skippable in-stream ads, you pay when someone watches 30 seconds or interacts — not for the impression they skipped (Google). We run YouTube as a measured demand channel, from the same account, dashboard, and budget discipline as your search campaigns.
The format is the strategy.
Format mechanics per Google’s video ad formats documentation — each one prices attention differently. Google groups them into three campaign types by goal: Demand Gen to convert, Video View for consideration, Video Reach for awareness (Google).
Video demand, search discipline.
Same account, same economics
YouTube runs inside your Google Ads account — sharing conversion tracking, audiences, and exclusions with search. One system, one ledger, no separate video silo.
Creative built for the skip
The first 5 seconds decide what you pay for. We test hooks the way search accounts test keywords — several at a time, losers cut fast.
Audiences over airtime
In-market segments, custom audiences built from what people search, and remarketing — with placement exclusions maintained so budget doesn't leak into junk inventory.
Honest about lag
Video creates demand; it rarely gets last-click credit. We track branded-search lift and capped view-through — and if YouTube can't defend its budget beside search, we move the money.
For products that show well.
YouTube earns budget when seeing the thing sells the thing — demonstrations, before-and-afters, explanations a search ad can't fit. It also gives regional service brands TV-style presence with digital targeting underneath.
The honest precondition: you need watchable video, refreshed over time. If you don't have it and won't fund it, keep the budget in search — we'll say exactly that in the audit.
- eCommerce & DTC brands
- Home services & regional brands
- Healthcare & education
- Automotive & dealerships
- B2B & SaaS demos
- Apps & consumer subscriptions
Video · PerformanceLast 90 days// illustrative dashboard — sample data, not client results
Same published pricing as every ad channel.
YouTube Ads management runs on our standard structure: 20% of monthly ad spend with a $500 monthly minimum — reduced rates and flat-rate retainers for larger accounts. Your media budget goes to Google; our fee is itemized in the proposal. Video production, if you need it, is scoped separately and in writing.
- No setup fees
- No long-term contracts
- Runs beside your search account
- Live reporting dashboard
What video advertising actually costs.
Formats, budgets, and creative requirements — and how YouTube fits beside Google search campaigns.
Two costs: your media budget, paid to Google, and our management fee — 20% of monthly ad spend with a $500 monthly minimum, stepping down at higher spend, with flat-rate retainers for larger accounts. With skippable in-stream and CPV bidding, media dollars only pay out when someone watches 30 seconds or interacts.
No — you need watchable video, which is a lower bar than a broadcast spot. Phone-shot demonstrations and founder explainers regularly beat polished commercials in testing. What you do need is refresh volume: several hooks to test, not one video to worship. Production, if needed, is scoped separately.
Different jobs. YouTube sits inside your Google Ads account, shares its conversion data, and reaches every age bracket, including on living-room TVs. TikTok demands faster creative turnover and skews younger. If you're choosing one first and you already run Google search, YouTube usually integrates with less friction.
Google's full audience stack: in-market and affinity segments, custom segments built from what people search on Google, remarketing, demographics, and placement-level control. That search-signal layer is the practical advantage — you can show video ads to people based on what they've been searching.
Against KPIs agreed before launch, in the same dashboard as your search campaigns. Video creates demand it rarely gets last-click credit for, so we watch branded-search lift and use view-through conversions with strict caps — counted honestly, never inflated to make the channel look good.
Let's talk about YouTube Ads.
Free audit, honest scope, published pricing. No obligation, no long-term contract.