Advertise where buyers do their research.
Buying decisions get settled in Reddit threads — “best X for Y” searches increasingly end there, and AI assistants cite those same discussions in their answers. Reddit Ads put your business beside that research: community-level targeting, clearly labeled, written in plain language. Redditors reward candor and shred everything else, which happens to be how we write anyway.
Targeting by community, not cookie.
Reddit organizes itself by obsession — every category has communities comparing options in public. That structure is the targeting.
Candor is the creative strategy.
Community mapping first
Before spend, we map which subreddits discuss your category, how they talk, and what they mock. Ads written for the wrong room waste money loudly here.
Conservative tests
Reddit's CPMs run lower than the big platforms, which makes honest testing affordable. We prove unit economics on a small budget before recommending scale.
Plain-spoken creative
Ads labeled as ads, claims tied to numbers, tone matched to the community. The same voice rules we apply to our own copy — Reddit just enforces them publicly.
Reported beside everything
Pixel plus conversion API tracking, KPIs agreed before launch, results in the same live dashboard as your search and social spend. No channel grades its own homework.
Strongest where enthusiasts gather.
Reddit fits categories with real communities behind them: tech and PC hardware, gaming, personal finance, fitness, tools, hobbies, developer products. If people compare notes about your category in public, there's a room for you here.
It's a research-stage channel — expect it to influence shortlists more than it drives last-click sales, and measure accordingly. Pairs naturally with GEO, since the threads you advertise beside are the ones AI answers cite.
- Tech, PC & consumer electronics
- Gaming & entertainment
- Developer tools & B2B software
- Personal finance & insurance
- Fitness, outdoors & hobbies
- DTC brands with enthusiast followings
Community · PerformanceLast 90 days// illustrative dashboard — sample data, not client results
Same published pricing as every ad channel.
Reddit Ads management runs on our standard structure: 20% of monthly ad spend with a $500 monthly minimum — reduced rates and flat-rate retainers for larger accounts. Your media budget goes to Reddit; our fee is itemized in the proposal. Lower CPMs make this one of the cheaper platforms to test honestly.
- No setup fees
- No long-term contracts
- Reported beside search
- Live reporting dashboard
Yes, redditors see ads. Here's how it works.
Community fit, costs, and honest measurement — plus how Reddit pairs with GEO.
They'll hate ads that oversell — comments stay on, and the thread will say so publicly. Ads that state plainly what you do, what it costs, and who it's for perform respectably here. If your brand can't survive that level of candor, Reddit isn't your channel, and we'll tell you.
Two costs: your media budget, paid to Reddit, and our management fee — 20% of monthly ad spend with a $500 monthly minimum, stepping down at higher spend, with flat-rate retainers for larger accounts. Reddit's CPMs run lower than the major platforms, so meaningful tests start small.
Community targeting (specific subreddits), interest targeting built from community activity, and keyword targeting against what people discuss. It's contextual rather than identity-based — you're reaching a room with a known obsession, not a cookie profile.
AI assistants and Google's AI results cite Reddit threads heavily when answering "best X" and "is Y worth it" questions. Advertising on Reddit puts you beside the exact discussions that feed those answers — and pairs with GEO work that earns organic citations in them.
Pixel and conversion API tracking, plus the KPIs we agree on before launch. Reddit influences research more than last clicks, so we also watch branded-search lift and assisted conversions — reported honestly in the same dashboard as your other channels.
Let's talk about Reddit Ads.
Free audit, honest scope, published pricing. No obligation, no long-term contract.