Ads that don't look like ads.
TikTok rewards video that feels native and punishes polish. Accounts live or die on creative volume — new hooks weekly, not one brand spot recycled for a quarter. We run TikTok as a performance channel: Spark Ads through real accounts, Events API tracking, and results that have to stand next to your search numbers to keep their budget.
The algorithm buys creative, not audiences.
Targeting settings matter less here than anywhere else in paid media. What you feed the feed decides what it costs you.
A performance channel, not a bet on virality.
Fit check first
TikTok's audience is broader than its reputation, but it isn't everyone. We check whether your buyer is actually reachable here before recommending a dollar.
Creative burn, budgeted
Fatigue hits faster on TikTok than any other platform. The refresh cadence — and who produces it — is planned and priced at kickoff, not discovered in month two.
Test small, scale what works
TikTok itself recommends about $30/day per ad group in North America — honest testing is affordable here. Conservative budgets prove unit economics before scale; a losing month gets an honest report, not a reframe.
Measured against blended CAC
TikTok drives searches and store visits it never gets click credit for. We measure it against blended acquisition cost and branded-search lift — honestly, in both directions.
Right buyer, right offer, real creative.
TikTok performs for products people can want on sight — DTC eCommerce, beauty, food, fitness, apps, local experiences. Its audience now runs well past its teenage reputation, but the format demand doesn't change: native-feeling video, refreshed constantly.
If your buyer is a procurement director, spend this budget on LinkedIn instead. And if you can't produce or source video regularly, fix that before buying TikTok traffic — we'll say so in the audit.
- DTC eCommerce & beauty
- Food, fitness & wellness
- Apps & consumer subscriptions
- Local experiences & entertainment
- Education & courses
- Brands with creator content
Video · PerformanceLast 90 days// illustrative dashboard — sample data, not client results
Same published pricing as every ad channel.
TikTok Ads management runs on our standard structure: 20% of monthly ad spend with a $500 monthly minimum — reduced rates and flat-rate retainers for larger accounts. Your media budget goes to TikTok; our fee is itemized in the proposal. Creative production beyond ad variations from existing assets is scoped separately, in writing.
- No setup fees
- No long-term contracts
- Reported beside search
- Live reporting dashboard
Past the hype, what the channel takes.
Creative demands, budgets, and measurement — and how TikTok compares to Meta for the same dollar.
Both, with caveats. eCommerce is the natural fit. Lead gen works when the offer suits the audience and instant forms keep friction low — think home services, education, insurance. B2B with narrow buying committees is usually better served on LinkedIn, and we'll say so.
Two costs: your media budget, paid to TikTok, and our management fee — 20% of monthly ad spend with a $500 monthly minimum, stepping down at higher spend, with flat-rate retainers for larger accounts. We start with conservative test budgets and scale what proves its unit economics.
We build and iterate ad variations from footage and assets you have — including creator content you license. Net-new video production is scoped separately in the proposal. What we won't do is run a polished TV spot and call it TikTok creative; the platform punishes that.
Not anymore — the audience runs well into the 30s, 40s and beyond, though it still skews younger than Meta's. What matters is whether your buyer is reachable and your offer works in native video. That's a fit question we answer in the audit, per account, not from demographics folklore.
Server-side Events API tracking plus the KPIs we agree on before launch — cost per acquisition, ROAS, blended CAC. TikTok often drives searches and visits it never gets click credit for, so we also watch branded-search lift. All of it reported beside your other channels in one dashboard.
Let's talk about TikTok Ads.
Free audit, honest scope, published pricing. No obligation, no long-term contract.