Did you know Google AdWords just announced on October 4, 2017, advertisers’ AdWords budgets will be automatically enabled to exceed their daily allotment by two times?
Advertisers are going to have lots of questions like, is this a good change and how will it affect my Google AdWords strategies and budgets? These are all great questions and concerns, but we are a few weeks out from any significant conclusions.
Are you using Google AdWords Review Extensions as part of your marketing portfolio?
If not, you are leaving money on the table!
Google's AdWords Review Extensions are free to use and they will significantly increase the performance of your PPC ads while boosting the visibility of your company.
Are you doing everything possible to ensure your website and other online content are ranking as high as possible on the search engines? Are you sure?
SEO and the ever-changing internet marketing landscape are continually evolving. That means if you're not keeping up with the latest trends, tactics, and techniques, you're already behind. And that leads us to today's topic—schema.org.
As a PPC Management Company, we have seen and touched enough search marketing campaigns to ballpark some figures for you. First, we would like to point out that click through rate (CTR), is only a secondary key performance indicator (KPI) for our paid search marketing campaigns, the first KPI being the number of conversions and cost per conversion. With that said, CTR can be a good gauge of campaign performance and is, of course, a factor when Google populates quality scores.
As a SEO Company, we often get this question, and the answer can be a bit tricky because duplicate content can exist not only on your website but other websites as well. For instance, if your content matches too closely between pages of your website (most say 90% match), then it can be flagged for duplicate content. Another example would be viral or syndicated blog posts; the original content lives on your website. However, other bloggers and websites may have posted it to their websites as well essentially creating duplicate content. These are just a couple of examples, and surely there are more. The reason you’re probably researching duplicate content is that you received a red flag for duplicate content.
Update: Issue has been resolved July 2017!
If you are anything like us, you embedded Google Tag Manager only to find out you cannot test your tags in preview mode. Rumor has it, Google changed a setting (we are unsure of which one) affecting your browser cache. Thus, the easiest way to get your website into preview mode as of June 2017, is to do the following:
Once this is complete, you may need to refresh your webpage after the 15 minutes, but preview should work. At least this process worked for us. If you have any ideas regarding browser settings, etc. that might speed up this process please share.
Digital marketing attribution refers to the process of assigning credit for steps that consumers take before they finally complete a marketing goal. Some examples of the final goals might include making an online purchase, completing a lead form, call-in, or even walk-in. Typically, this series of steps is referred to as the buyer's journey. Since eight out of ten consumers conduct online research before they make purchases, the buyer's journey also called Mircro-Moments can be long and complex.
Many brands rely upon multi-channel marketing that could consist of internet ads, videos, emails, mobile marketing, TV or radio spots, and more. When brands expose themselves to users’ multiple times, using multiple formats, it's often very difficult to assign credit for a sale to one particular step along the way. Many marketers have taken shortcuts because they lacked the tools or expertise to properly attribute sales to various consumer actions along the buyer’s journey; however, oversimplification of attribution often lead to incomplete or even wrong conclusions.
It's amazing! We've recently come across several businesses in several industries that are not currently using their Google Analytics on a regular basis. So the questions becomes, why use Google Analytics? After some debate, our team has determined three good reasons your business should use Google Analytics including: it's free, it provides valuable insights regarding your audience and metrics, and determining where your audience is coming from, especially if you're running digital marketing campaigns.
As a digital marketing agency, we tend to follow the latest breaking news regarding digital advertising and social media marketing platforms. Recently, USA Today asked the FBI to investigate millions of fake Facebook accounts. In summary, a crackdown by Facebook in April 2017 resulted in the removal of millions of fake users from the newspaper’s Facebook page. Despite this removal process USA Today says, remaining likes on their Facebook page still include millions of fake accounts and that the issue was not stopping. While, your company might not be accumulating “Likes” at the scale of USA Today, there is still concern businesses may also be receiving fraudulent “Likes” as well.
Knowing your business is getting a fair shake on digital advertising management fees is extremely important to ensure your campaign has enough campaign budget to accomplish your goals. Management fees come in a variety of formats for digital media companies and digital agencies. In fact, you may not even know you’re paying a management fee for many forms of digital advertising. Here is how it all works.
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