Are you or your SEO Agency still using the same SEO tactics you have used for years? When was the last time you tested your SEO to see what's working and what's not?
Now is the time for some due diligence before heading into 2018 only to be blindsided by what you thought was working but isn't. Alternatively, before you get behind because you were not aware of the SEO trends for 2018 that could have put you ahead of your competition. Fortunately, we have done some of the legwork for you.
Here are the SEO trends for 2018—what's hot, what's not, and why.
Did you know Google is eliminating their AdWords Review extensions completely beginning in February? Yep!
Everyone loves the third-party review extensions, especially Search Marketing Agencies like us. All businesses, anyone who browses the internet--EVERYONE! Those extensions help people decide at a glance whether or not to waste their time clicking on any given ad. So why in the world would Google do away with them? Who knows. But let's just hope they have something better in mind although they haven't mentioned anything as yet.
Did Google really change its search engine results pages by increasing the lengths of meta titles and descriptions? Yep!
But is that good news...or is this something we should look at a little more closely before we run out and rework all our meta titles and descriptions to accommodate this change? Let's talk about what this means so you can make an educated decision about how you want your SEO company to proceed.
We live in the digital age where everyone one expects instant everything, and if they have to wait, even if it's just a little bit, they will move on to something else. That's just the reality of today's society—instant gratification and no patience for anything less, especially when it comes to internet browsing and the websites visited. That means if you don't provide your visitors with an immediate response, they will move on to another website that will.
Did you know Google AdWords just announced on October 4, 2017, advertisers’ AdWords budgets will be automatically enabled to exceed their daily allotment by two times?
Advertisers are going to have lots of questions like, is this a good change and how will it affect my Google AdWords strategies and budgets? These are all great questions and concerns, but we are a few weeks out from any significant conclusions.
Are you using Google AdWords Review Extensions as part of your marketing portfolio?
If not, you are leaving money on the table!
Google's AdWords Review Extensions are free to use and they will significantly increase the performance of your PPC ads while boosting the visibility of your company.
Are you doing everything possible to ensure your website and other online content are ranking as high as possible on the search engines? Are you sure?
SEO and the ever-changing internet marketing landscape are continually evolving. That means if you're not keeping up with the latest trends, tactics, and techniques, you're already behind. And that leads us to today's topic—schema.org.
As a PPC Management Company, we have seen and touched enough search marketing campaigns to ballpark some figures for you. First, we would like to point out that click through rate (CTR), is only a secondary key performance indicator (KPI) for our paid search marketing campaigns, the first KPI being the number of conversions and cost per conversion. With that said, CTR can be a good gauge of campaign performance and is, of course, a factor when Google populates quality scores.
As a SEO Company, we often get this question, and the answer can be a bit tricky because duplicate content can exist not only on your website but other websites as well. For instance, if your content matches too closely between pages of your website (most say 90% match), then it can be flagged for duplicate content. Another example would be viral or syndicated blog posts; the original content lives on your website. However, other bloggers and websites may have posted it to their websites as well essentially creating duplicate content. These are just a couple of examples, and surely there are more. The reason you’re probably researching duplicate content is that you received a red flag for duplicate content.
Update: Issue has been resolved July 2017!
If you are anything like us, you embedded Google Tag Manager only to find out you cannot test your tags in preview mode. Rumor has it, Google changed a setting (we are unsure of which one) affecting your browser cache. Thus, the easiest way to get your website into preview mode as of June 2017, is to do the following:
Once this is complete, you may need to refresh your webpage after the 15 minutes, but preview should work. At least this process worked for us. If you have any ideas regarding browser settings, etc. that might speed up this process please share.
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