You know Google, they are always changing something. However, this change isn't necessarily a bad thing unless...you don't have a mobile-friendly website—then this could spell trouble for you, big trouble!
Do all of your websites have a mobile-friendly version?
Are the desktop version and the mobile version of your website comparable?
Are you sure?
If not, you need to fix this pronto!
And here's why...
Did you know Google just officially confirmed they rolled out a new major (broad core) algorithm update?
Yep! Google has struck again.
But is this a good change or one that's going to have you pulling your hair out? Well, that remains to be seen; however, as always, and in Google's usual "figure it out yourself" fashion, they aren't giving out much information about it other than to say:
"This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March, as we covered here."
So what exactly is Google's latest algorithm update? What is it called, who's been affected, and at this point, do we know anything that will help us make the changes necessary to avoid a penalty or a drop in rankings?
You've probably heard by now that Google has changed their search console and it's kind of a big deal for SEO Companies and businesses alike. It's still in beta, but Google says it will be changing over to the new features little by little throughout the year. Right now, the new search console only has a few features so you can keep using the old Search Console until the new functionalities are switched over. So far, users seem to be thrilled with the new functionalities.
If you don't see the new search console on your existing dashboard, you can get it from here: Google Search Console Beta.
So what's all the fuss about the new Google Search Console anyway?
Let's find out...
Do you know how powerful the Google featured snippet box (sometimes referred to as the Google Answer Box) is for getting traffic to your website?
As an SEO Agency, we often get asked about Rich/Featured snippets and the fact is they're really, reeeeally powerful. In fact, according to Ahrefs, the Google featured snippets are stealing clicks from the number one ranking organic search results, which you probably already know from your own personal browsing experience. In addition, when there is a Google page with a featured snippet box, the number one organically ranked page will only receive 8.6% of the clicks and reduce the number of overall clicks for all the other page results as well. Because if users find the answers to their questions in the snippet box they have no reason to look any further.
To the many businesses, marketing executives, traditional media agencies, and business owners who negotiate digital marketing contracts without the help of a digital marketing agency, here are some things to consider. Even businesses who buy digital marketing products and services often may not be doing it right. While some of the faults fall on the business’s shoulder regarding preparation and over-confidence, digital marketing as an industry is still evolving. Thus, there is demand for the latest-and-greatest in hopes of achieving a competitive edge. Unfortunately, this mindset has led to the fall of many businesses whom where promised something they never actually received. This blog post is dedicated to helping you make better digital marketing decisions when the time comes.
Are you or your SEO Agency still using the same SEO tactics you have used for years? When was the last time you tested your SEO to see what's working and what's not?
Now is the time for some due diligence before heading into 2018 only to be blindsided by what you thought was working but isn't. Alternatively, before you get behind because you were not aware of the SEO trends for 2018 that could have put you ahead of your competition. Fortunately, we have done some of the legwork for you.
Here are the SEO trends for 2018—what's hot, what's not, and why.
Did you know Google is eliminating their AdWords Review extensions completely beginning in February? Yep!
Everyone loves the third-party review extensions, especially Search Marketing Agencies like us. All businesses, anyone who browses the internet--EVERYONE! Those extensions help people decide at a glance whether or not to waste their time clicking on any given ad. So why in the world would Google do away with them? Who knows. But let's just hope they have something better in mind although they haven't mentioned anything as yet.
Did Google really change its search engine results pages by increasing the lengths of meta titles and descriptions? Yep!
But is that good news...or is this something we should look at a little more closely before we run out and rework all our meta titles and descriptions to accommodate this change? Let's talk about what this means so you can make an educated decision about how you want your SEO company to proceed.
We live in the digital age where everyone one expects instant everything, and if they have to wait, even if it's just a little bit, they will move on to something else. That's just the reality of today's society—instant gratification and no patience for anything less, especially when it comes to internet browsing and the websites visited. That means if you don't provide your visitors with an immediate response, they will move on to another website that will.
Did you know Google AdWords just announced on October 4, 2017, advertisers’ AdWords budgets will be automatically enabled to exceed their daily allotment by two times?
Advertisers are going to have lots of questions like, is this a good change and how will it affect my Google AdWords strategies and budgets? These are all great questions and concerns, but we are a few weeks out from any significant conclusions.
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