Do you know how powerful the Google featured snippet box (sometimes referred to as the Google Answer Box) is for getting traffic to your website?
As an SEO Agency, we often get asked about Rich/Featured snippets and the fact is they're really, reeeeally powerful. In fact, according to Ahrefs, the Google featured snippets are stealing clicks from the number one ranking organic search results, which you probably already know from your own personal browsing experience. In addition, when there is a Google page with a featured snippet box, the number one organically ranked page will only receive 8.6% of the clicks and reduce the number of overall clicks for all the other page results as well. Because if users find the answers to their questions in the snippet box they have no reason to look any further.
To the many businesses, marketing executives, traditional media agencies, and business owners who negotiate digital marketing contracts without the help of a digital marketing agency, here are some things to consider. Even businesses who buy digital marketing products and services often may not be doing it right. While some of the faults fall on the business’s shoulder regarding preparation and over-confidence, digital marketing as an industry is still evolving. Thus, there is demand for the latest-and-greatest in hopes of achieving a competitive edge. Unfortunately, this mindset has led to the fall of many businesses whom where promised something they never actually received. This blog post is dedicated to helping you make better digital marketing decisions when the time comes.
Are you or your SEO Agency still using the same SEO tactics you have used for years? When was the last time you tested your SEO to see what's working and what's not?
Now is the time for some due diligence before heading into 2018 only to be blindsided by what you thought was working but isn't. Alternatively, before you get behind because you were not aware of the SEO trends for 2018 that could have put you ahead of your competition. Fortunately, we have done some of the legwork for you.
Here are the SEO trends for 2018—what's hot, what's not, and why.
Did you know Google is eliminating their AdWords Review extensions completely beginning in February? Yep!
Everyone loves the third-party review extensions, especially Search Marketing Agencies like us. All businesses, anyone who browses the internet--EVERYONE! Those extensions help people decide at a glance whether or not to waste their time clicking on any given ad. So why in the world would Google do away with them? Who knows. But let's just hope they have something better in mind although they haven't mentioned anything as yet.
Did Google really change its search engine results pages by increasing the lengths of meta titles and descriptions? Yep!
But is that good news...or is this something we should look at a little more closely before we run out and rework all our meta titles and descriptions to accommodate this change? Let's talk about what this means so you can make an educated decision about how you want your SEO company to proceed.
We live in the digital age where everyone one expects instant everything, and if they have to wait, even if it's just a little bit, they will move on to something else. That's just the reality of today's society—instant gratification and no patience for anything less, especially when it comes to internet browsing and the websites visited. That means if you don't provide your visitors with an immediate response, they will move on to another website that will.
Did you know Google AdWords just announced on October 4, 2017, advertisers’ AdWords budgets will be automatically enabled to exceed their daily allotment by two times?
Advertisers are going to have lots of questions like, is this a good change and how will it affect my Google AdWords strategies and budgets? These are all great questions and concerns, but we are a few weeks out from any significant conclusions.
Are you using Google AdWords Review Extensions as part of your marketing portfolio?
If not, you are leaving money on the table!
Google's AdWords Review Extensions are free to use and they will significantly increase the performance of your PPC ads while boosting the visibility of your company.
Are you doing everything possible to ensure your website and other online content are ranking as high as possible on the search engines? Are you sure?
SEO and the ever-changing internet marketing landscape are continually evolving. That means if you're not keeping up with the latest trends, tactics, and techniques, you're already behind. And that leads us to today's topic—schema.org.
As a PPC Management Company, we have seen and touched enough search marketing campaigns to ballpark some figures for you. First, we would like to point out that click through rate (CTR), is only a secondary key performance indicator (KPI) for our paid search marketing campaigns, the first KPI being the number of conversions and cost per conversion. With that said, CTR can be a good gauge of campaign performance and is, of course, a factor when Google populates quality scores.
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