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The Actuate blog

Marketing intelligence.

Platform shifts, tactical breakdowns, and the answers our clients ask first — written by the team running the campaigns.

83 articles

Laptop showing Google's search page with red text "May 2020 Update", a yellow puppet with a black unibrow beside it and binary code behind.

Google's May 2020 Core Update: What to Know

May 2020 · 4 minRead

Chalkboard sketch of a cost-versus-value chart, with an arrow hitting a bullseye in the low-cost, high-value quadrant

Should I Hire A Digital Marketing Agency in India?

Apr 2020 · 4 minRead

Should I Advertise During COVID-19?

Mar 2020 · 5 minRead

Man in a suit touching a glowing hexagon interface on dark purple, center hexagon labelled "SEO Mistake" among chart, globe and lightbulb icons

Are You Making These 7 SEO Mistakes?

Jan 2020 · 5 minRead

Laptop on a glass office desk displaying a pink doodle-style landing page headed "PPC Optimization", with a coffee cup nearby

Are Google Ads Worth It? Obviously Yes, and Here is Why

Jan 2020 · 3 minRead

Dark 3D render of glossy blue letters "SEO" with a clock face forming the O, rising above a blue digital wave landscape

How Long Does SEO Take to Work?

Oct 2019 · 6 minRead

Man in a suit touches a glowing blue gear icon, among gears marked "SEO", a chain link, a target and analytics charts.

B2B SEO vs B2C SEO in Digital Marketing

Sep 2019 · 5 minRead

Row of colorful vintage tin toy robots standing behind wooden block letters spelling "Algorithm" on a white background

Google June 2019 Core Update, Site Diversity Update and Search Console issues

Jul 2019 · 5 minRead

Hand sketching a website wireframe on glass, labeled "Homepage," "Image Banner," "Navigation," "Content" and "Footer" with pixel widths

8 Web Design Principles and Techniques for a Highly Converting Website

Jul 2019 · 5 minRead

Search didn't shrink. It moved.

Our 2026 benchmarks: first-party data from real accounts through the AI-search transition.

Read the benchmarks

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