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The Actuate blog

Marketing intelligence.

Platform shifts, tactical breakdowns, and the answers our clients ask first — written by the team running the campaigns.

88 articles

How to Improve Your Local Ranking on Google My Business

Nov 2020 · 5 minRead

Black-and-white close-up of white letter dice spelling "Keywords" twice, resting on a laptop keyboard

7 Tips on Choosing the Right Keywords for SEO

Sep 2020 · 6 minRead

What are Google's Core Web Vitals?

Jul 2020 · 5 minRead

Open grid notebook with a hand-drawn SEO diagram: "SEO" highlighted in yellow, linked to Target, Analysis, Feedback and Content.

Are backlinks the most important part of SEO?

Jun 2020 · 6 minRead

Laptop showing Google's search page with red text "May 2020 Update", a yellow puppet with a black unibrow beside it and binary code behind.

Google's May 2020 Core Update: What to Know

May 2020 · 4 minRead

Chalkboard sketch of a cost-versus-value chart, with an arrow hitting a bullseye in the low-cost, high-value quadrant

Should I Hire A Digital Marketing Agency in India?

Apr 2020 · 4 minRead

Should I Advertise During COVID-19?

Mar 2020 · 5 minRead

Man in a suit touching a glowing hexagon interface on dark purple, center hexagon labelled "SEO Mistake" among chart, globe and lightbulb icons

Are You Making These 7 SEO Mistakes?

Jan 2020 · 5 minRead

Laptop on a glass office desk displaying a pink doodle-style landing page headed "PPC Optimization", with a coffee cup nearby

Are Google Ads Worth It? Obviously Yes, and Here is Why

Jan 2020 · 3 minRead

Search didn't shrink. It moved.

Our 2026 benchmarks: first-party data from real accounts through the AI-search transition.

Read the benchmarks

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