B2B SEO vs B2C SEO in Digital Marketing
Some SEO specialists will tell you that the primary goal they look to achieve for any client, regardless of their industry, is better rankings in search engine result pages (SERPs)…
Google June 2019 Core Update, Site Diversity Update and Search Console issues
Did you hear about Google's June 2019 core update? As you know, Google is continually making changes to its algorithm, and yes, they've done it again. Here is what you…
8 Web Design Principles and Techniques for a Highly Converting Website
When was the last time you actually used your website? As in—you personally sat down and used your website as if you were an actual customer? Last week, last month, last year, NEVER?…
7 Ways To Gain Social Media Engagement
Most people realize that social media engagement is how their audience interacts with them on their social media pages and around the web. Additionally, a digital marketing agency knows they…
Are AMP (Accelerated Mobile Pages) Worth It for SEO?
You've probably heard all the hype lately about Accelerated Mobile Pages (AMPs), but are AMPs really all they are cracked up to be and worth implementing to achieve better SEO…
9 Types of Negative SEO & How to Protect Your Website
So...your website is doing great and things seem to be flowing along nicely, then—wham—something happens, but what? You didn't change anything or see any trends that would indicate a potential problem. Most people…
5 Social Media Content Strategies for Small Businesses
Content marketing isn't just about writing a few articles, posting them then calling it done. It's more...much more. Your content marketing should look like your family tree. A bunch of…
3 Changes Coming to Google Ads in 2019
So what has Google been up to lately? And what changes will be taking place in 2019? Well, in true Google fashion, they are making some changes to the Google…
What Is Local SEO?
You probably already know that search engine optimization (SEO) is the best way to bring organic traffic to your website. But there is another type of SEO that is not…
A/B Testing: Is it worth it for small businesses?
You have probably heard A/B testing is critical to your success when it comes to website design and developing/optimizing digital marketing campaigns... right? As a digital marketing agency, we have…